Internet Battle Plan
February 17-19
Our Mission
Hotel Info.

im Ziegler's highly successful Internet Battle Plan comes roaring back February 17th, 18th and a half day on the 19th, 2015 in Tampa, FL.


Battle Plan Graduates have given us incredible testimonials for profit increases and market share increases through technology-enabled sales and marketing tips they picked up from the powerful team of experts Ziegler has assembled here:


Erich GailFEATURED SPEAKER - Erich K. Gail - Chief Operating Officer of the Cardinale-Group of Companies is the Featured Speaker at Internet Battle Plan XVII.

Mr. Gail is the Chief Operating Officer of the Cardinale Automotive Group; Chief Executive Officer of Cardinale AG Vehicle Supply Group - North America and Chief Executive Officer of ZMOT Automotive Digital Velocity...  Read More


Dean Evans, former Marketing Director for Subaru, and one of the most brilliant technology marketing innovators in Automotive Retail marketing is going to be the Featured Speaker at Internet Battle Plan XVI.

Just announced that Evans is the new CEO of LotLinx, one of Battle Plan's premier sponsors. We are excited to have Dean Evans aboard for this spectacular event.

Tammie takes relationship sales and marketing seriously using Ziegler’s formulas mixed with her own personal dynamics. We are very...  Read More

Dean Evans

Sean Bradley

Criss Castle

Rico Glover

Chris Herman

Melissa Kagan

Sean Bradley Criss Castle Chriss Herman Chriss Herman Melissa Kagan

Elise Kephart-Adame

Christian Jorn

Mat Koenig

Tammie LeBleu

Gary May

Elise Kephart Christian Jorn Mat Koenig Elise Kephart Gary May

Dr. John Mlinarcik

Don O'Neill

Dave Page

Paul Potratz

  Dr. John Mlinarcik Don O'Neill Dave Page Paul Potratz  

Ken Potter

Bill Wittenmyer

Samantha Cunningham Zawilinski

Jim Ziegler

  Ken Potter Bill Wittenmyer Samantha Cunningham Jim Ziegler  
Class Schedule
What You Can Expect to Learn at Internet Battle Plan
Battle Plan 17

Internet Battle Plan XVII Sponsors:

Credit Miner
Dealer Lab
Dealer Synergy
Herman Advertising
Hospitality Defender
Dealer e-Process

Your Troops Will Learn:

  • How to maximize existing profit centers and create new ones
  • How to ensure that your dealership doesn't waste a single opportunity to do business
  • How to set up and manage a high-volume high-profit BDC
  • Methods, programs, marketing and advertising secrets to drive floor traffic and phone rraffic
  • Managing e-leads and conversion of contacts into sales
  • Video search engine maximization
  • How to turn your dealership into an Internet sales powerhouse
  • Facebook, Twitter, YouTube and LinkedIn; the guys will show you how to create dealership social community marketing programs that yield incredible returns
  • Growing sales volume... integrating prospective and lead generation programs into day-to-day activities
  • Organization and productivity
  • Stealth marketing techniques to capture sales from your competitors
  • Micro-sites, pseudo-sites and search engine maximization
  • Tips, tools and techniques that produce immediate results
  • Customer relationship management and CSI engineering projects that lead to high average profitability and top-rated CSI scores... building value at ALL levels for customer retention and referrals!




February 17-19, 2015
(Half-day on the 19th)


Renaissance Tampa International Plaza Hotel


Jim & Deb Ziegler
The SEO Hack Sean V. Bradley

Sean Bradley

Founder & CEO -
Dealer Synergy, Inc.

Sean V. Bradley is the top automotive trainer and consultant in the country and is currently one of the most sought after subject matter experts for Internet Sales, Business Development and Digital Marketing. Beginning as a sales consultant, Sean learned the business from the ground up holding positions at dealerships as Sales Manager, Internet Sales Manager, Special Finance Manager and Business Development Director.

One of the premier presenters at NCM and NADA 20 groups, Sean has spoken to over 80 NADA and NCM 20 groups and has been noted as one of the highest rated NADA Convention Speakers from 2008 to 2011. He is also an expert on the JD Power and Associates Internet Round Table. Sean has guided Dealer Synergy to become a two-time winner of the Auto Dealer's Monthly's Dealers Choice Award for "Best Internet Trainer" and was also voted "Best of the Best Internet Training Company" 3 years in a row by Dealix.

Sean Bradley

Furthermore, Sean V. Bradley is the only certified Franklin Covey Trainer and Facilitator in the Automotive Industry and a proud member of the National Speakers Association. Mr. Bradley also created the popular NCM/Dealer Synergy Internet Sales Boot Camps, the Synergy Sessions events, Internet Director Immersion Program and Additionally, he is the founder of and the co-creator of Dealer Battle Plan. Most notably, he single-handedly pioneered the field of Automotive Video Search Engine Optimization. Sean V. Bradley writes in over 13 national and international magazines and is a contributing writer on numerous automotive blogs and networking sites. If all of this wasn't enough, you can see more of his success story at

Criss Castle

Criss will be presenting:

Online Review Sites Exposed – Insider Secrets and Tips that Allow You to Win Every Time!

  • Get tactics to multiply the exposure of your reviews; giving one review 10x its original power
  • Using review sites’ Big Brother to define the best way to build reviews on each site
  • Define processes to make your entire team accountable
  • Putting the terms of agreement to work for you
  • Creating strategies to protect your business, your team and yourself
Criss Castle

Erich K. Gail

CEO - Cardinale-Group of Companies

Mr. Gail is the Chief Operating Officer of the Cardinale Automotive Group; Chief Executive Officer of Cardinale AG Vehicle Supply Group - North America and Chief Executive Officer of ZMOT Automotive Digital Velocity.

Mr. Gail is a 24-year veteran of the global automotive industry having served in a variety of executive and senior leadership roles within a vast array of management and investment groups.

Mr. Gail has extensive experience developing new business operations as well as enhancing the performance of mature organizations throughout the United States, Canada, Europe, China, Korea and Japan.

Erich Gail

Rico Glover

E-Commerce Sales Manager - Bryan Honda

Rico "The Social Media Superman" Glover is an Inbound Marketing Professional, Expert trainer for Constant Contact and SEO/Social Media marketer. Rico Glover is also the founder of and part of an elite group of Inbound Marketing Certified Professionals. He provides training to help his dealership get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers.

A working manager, Rico is the E-Commerce Sales Manager for Bryan Honda, Fayetteville, North Carolina. His revolutionary strategies for generating appointments with Social Media, particularly Facebook is amazing. In this presentation Rico will layout the blueprint for generating an overwhelmingly full funnel of fresh leads with Social media strategies.

Rico will be presenting:

The Seo Hack - 3 Secrets to Get Free or Cheap Traffic Online

  • How to use your database for instant sales in social media
  • Email marketing is not dead
  • Free or cheap tools to get found online, convert and make raving fans that buy and send referrals
  • Why you must go video or go home
  • The secrets to the new online search
Rico Glover Visit site...

Christopher Scott Herman

President - Herman Advertising

Christopher Scott Herman, President of Herman Advertising in Fort Lauderdale, Florida, is a veteran of the retail automotive advertising and marketing industry. Having had the unique opportunity to work on both the agency and dealership sides of the business, Christopher commands a strong sense of the operational needs of a dealership and the creative solutions dealers need to successfully market their business.

Christopher will be presenting:

Prioritizing Your Marketing Efforts from Digital to Traditional

In our current marketing landscape, it can be difficult for dealers to make sense of the limitless channels with which they can market their dealership. From digital to traditional, dealers have hundreds of avenues with which to communicate their unique message. This presentation will help dealers prioritize their marketing efforts through the use of:

  • Logical real-world analogies that all dealers
    will relate to
  • Insight into modern techniques backed by results driven data
  • Examples of how dealers can support digital efforts with traditional advertising for maximum results
Christopher Herman Visit site...

Christian Jorn

President - Remora, Inc.

Christian is an SEO guru responsible for countless industry firsts on the web, Christian’s portfolio of long-term winning includes increased dealer profits of 30%+ compounded for 5 years. An old hat in the car business and Master Certified by Ford, Christian's inventions are routinely imitated but never duplicated. Remora members often profit for years before any competitors even realize what is going on.

Christian will be presenting:

Leveraging Google Insights and Resources to Crush Your Competition

  • Modern techniques for effective search engine optimization
  • Communicating with Google via Webmaster Tools
  • Mobile SEO tactics for top visibility
Christian Jorn Visit site
  • Logical Steps to achieve a single digit bounce rates now
  • Monitoring your vitals with Webmaster Tools
  • Leveraging Google’s Page Speed Insights Tool
  • Maximizing the tablet experience
  • Google Analytics benchmarks
  • Learn what you can do to ensure an unfair market position
  • Effective selling on Craigslist without posting inventory

Melissa Kagan

Regional Sales Manager, Auto - Netsertive

Melissa Kagan is an Automotive Regional Sales Manager at Netsertive. As Regional Sales Manager, she has been recognized as Salesperson of the Year 2013, Salesperson of the Quarter Q1 2014, Salesperson of the Month on numerous occasions and achieved Highest Performance to Sales Quota in 2014. Previously she was the National Sales Director for DealerOn, Inc, and was partly responsible for the early growth of the company. She is known for her passion for client success and in her spare time she enjoys writing about herself in the third person.

Melissa will be presenting:

Playing the Digital Ad Game to Win

  • Hear how dealers are overspending and seeing a poor return on investment
  • Discover the art and science to driving leads to your dealership
  • Boost your results without breaking your advertising budget
  • Understand the auto shopper's path to purchase
  • Learn how to turn data into results
Melissa Kagan

Visit site...

Elise Kephart-Adame

"The YouTube Diva"
The Elise Kephart Experience

Elise is an international sales and marketing phenomenon in the auto industry. She is nationally recognized as "The Youtube Diva" for her personable and persuasive personalized video greetings.

Kephart, is a highly sought after automotive professional creating a strong bond and trust with her customers through the power of unique video messages to her clients. Since 2007 she has sold thousands of vehicles to local and out of the area clients. Amongst her high volume sales, she has earned top performing CSI with American Honda. With her unique approach to videos, a long side with her phone skills and selling background Elise has visited dealerships across the country teaching her one of a kind "Elise Kephart Experience" method. Her approach has been praised by the likes of Jim Ziegler, Grant Cardone, Sean Bradley as well she has been published in magazines both in the United States, Canada and even her local hometown magazine SLO LIFE Magazine.

Elise Kephart

Visit site...

Elise has presented at seminars nationwide including Jim Ziegler's Internet Battle Plans, Digital Dealer and the Minnesota Dealer Association.

Elise currently is a proud mother to her one and a half year old daughter Leelee. She lives in the beautiful San Luis Obispo, California with her husband John and their daughter Leelee. Follow Elise on Twitter @theyoutubediva and visit her blog at The Elise Kephart Experience

Elise will be presenting:

The Elise Kephart Experience

The Youtube Diva will dive deep into the successful process of video follow-up and phone skills.

Mat Koenig

Founder & CEO - KonigCo

Mat Koenig is the CEO and Founder of KonigCo, as well as creator of the award winning iCall AutoLeads SMS Lead Generation tool for Dealers. An entrepreneur in every sense of the word, Mat is a 20 year Automotive Sales and Marketing Veteran. He has worked with many of the most successful Automotive Groups and Digital Vendors in the Country helping Dealers improve process. He launched Edmunds Direct to Dealer Program and was a Sales Training Manger for Today his focus is helping Dealers find the perfect blend of technology and common sense to increase sales and profit.

Mat Koenig

Mat will be presenting:

Mobile Isn't the Future

Many 'car gurus' in the Auto Industry are selling the idea that Mobile is the Future but Mat Koenig, CEO of KonigCo the #1 Google Ranked Mobile Marketing company for Car Dealers is here to say that those so called 'car gurus' are wrong! Mobile is NOW and it will continue to dominate communication for the future.

  • Did you know that people spend more time watching video on mobile devices than they do on larger screens like laptops?
  • Did you know that over 90% of all text messages get read within 3 minutes?

In Mat's session he will help you learn how to utilize text messaging with your shoppers the right way and show you why Mobile Video is critical for your growth using real world Dealership examples.

Tammie LeBleu


Formed in 2005, AutoLoop has become the leading provider of marketing solutions for effective and profitable customer relationship management at the dealer level.

A singular focus on customer engagement has been the hallmark of our success. Our proprietary software utilizes unique targeting capabilities, facilitating the alignment of effective communications. It also capitalizes on our extensive data analytics to dramatically increase dealer profitability.

Dealers, OEM customers, and large groups all attest to the ability of the AutoLoop suite to generate results using voice, SMS, direct mail, and web portals. Our customer interface tools are user-friendly and can dramatically improve dealer efficiency.

Tammie LeBleu AutoLoop

Tammie is that super-performer every dealership wishes they had. Tammie is a personal friend and student of Jim Ziegler, the Alpha Dawg.

Tammie takes relationship sales and marketing seriously using Ziegler's formulas mixed with her own personal dynamics. We are very proud to have her on our stage. In this very Special featured Session Tammie will share her secrets that put her among the highest paid car sales professionals in the country.

Tammie will be presenting:

Everything I Do Online That Made Me the NUMBER TWO Nissan Sales Person in the Nation

In this session Tammie will outline the processes, mindset and procedures that took her from an entry-level sales professional, to a record-breaking Internet Sales Professional making $400,000.00 a year - number two Nissan Sales in the country, to becoming a Sales Manager, to running record-breaking Internet Departments for two highly successful dealerships.

Tammie is the real deal, a working manager, facing the same challenges your dealership faces every day. You will be inspired and energized with her message, intensity, focus, and dedication to process.

Proud to call Tammie my friend and student...
Jim Ziegler, the Alpha Dawg

Gary May

President/Consultant at Interactive Marketing and Consulting Services (im@cs)

Gary May launched IM@CS in September 2007 with a focus on helping dealerships and OEMs with digital marketing, eCommerce, process and branding. At the time, there were no independents focusing on best practices for the impending shift in marketing and lead management. Gary's passion for businesses in the automotive space coincides with his "automotive moves at the speed of retail, not the OEM anymore" mentality and his no-holds barred approach to business management. Featured as a speaker at automotive events including DrivingSales, JD Power & Associates and PCG, a regular blogger and recognized dealer advocate, he and his company focus their strengths and attention on making progressive dealerships unique in a time where there are more constraints being enforced limiting franchises.

Gary May Interactive Marketing and Consulting Services

Shortly after consulting services began, the company added social media management in January 2008 and sales training in April 2008. Gary is looking forward to beginning his 13th year in the automotive industry in 2013 after spending over a decade in the cycling industry, including being an avid cyclist for over 27 years (racing for 12). Away from automotive circles, Gary participates in Social Media Club Los Angeles and Digital LA events, including multiple speaking appearances, as well as various marketing conference attendance to bring a broader perspective back to the industry.

Gary will be presenting:

Integrated Marketing - Now that You've Attended Internet Battle Plan

Gary will to lay out a complete strategy to take back to your dealership. You'll learn how to seamlessly apply the methods you've learned at IBP to critical parts of your operation.

Dr. John Mlinarcik

CEO - PCS-Global

Dr. John Mlinarcik is about managing change. He has been honored dozens of times as an NADA, Digital Dealer, RVDA, AAISP, Boating Ontario, 20-Group keynote speaker & webinar leader. As a psychotherapist, dealership consultant & business partner with The Dealers Solutions Group, Dr. John has over 100,000 hours working with people – especially those resistant to change.

His experience includes being the Chief Strategy Officer @ CallSource, VP of Professional Services @ R.L. Polk, Senior Director @ Reynolds & Reynolds, and COO for The Nickelsen Group. His services have been deployed in over 600 strategic and tactical assignments spanning fortune 100 companies throughout mom-pop shops.

John Mlinarcik PCS-Global

Dr. John has founded and led several companies, divisions, organizations and associations on regional, state and national levels. Currently, he is the CEO of PCS-Global, a leads management and virtual coaching firm, providing training, facilitation, coaching and strategic leadership.

Dr. John will be presenting:

People, Process & Technology – The Order Isn’t a Coincidence

  • Good Technology Can Deliver Efficiency
  • Good Processes Can Deliver Consistency
  • Only Good People Can Deliver Good Customer Service – there is no substitute
  • When not aligned with good (i.e. well-trained) people, great technology and good processes alone will only increase your chances of efficiently and consistently delivering bad customer service

Don O'Neill

V.P. of Sales & Marketing - CreditMiner

As V.P. of Sales and Marketing, Don brings his vast dealership operational experience to each and every Dealer Partner CreditMiner holds under its rooftop. Having held every position in management structure, Don leverages the utilization of technology, data, and sound sales processes to each product CreditMiner develops.

Being a believer in "it’s the man not the machine" train of thought, Don delivers a hands on approach to client acquisition and management. Each Dealer Partner is his partner, taking the personal responsibility of success under every rooftop as his personal task.

Don will be presenting:

Sell the Right Car, to The Right Customer, Every Single Time Utilizing Real Time Pre-Screen Technology

  • Match your in store and organic traffic to the vehicle you can sell, and get booked today
  • Match your consumers profile to the right lender, before you send the application
  • Pencil each Deal EXACTLY the way it will fund every single time
  • Allow your sales floor to show vehicles in inventory that match your consumers credit profile

Don O'Neill CreditMiner

Dave Page

Owner & Director - Dealer e-Process

Dave Page is part owner and director of Dealer eProcess, a leading website and internet solutions company in the automotive business. Dave began his career in the automotive industry in 1991.

After graduating with a finance degree from DePaul University in 1996, Dave was offered an opportunity to work as a service consultant with one of the largest auto groups in Illinois, Lynch Auto Group. Motivated by money and serving as a car porter & detailer for 4 years while going to school, taking on a job as a Service Consultant wasn't exactly what Dave had in mind as far as using his degree was concerned, but the transition seemed challenging. Five years later, Dave became the Assistant Service Manager for Lynch Automotive Group. After serving as the Assistant Service Manager for 3 years, it was time for another challenge.

Dave Page

Dave took a position as the Service Director at Gillespie Auto Group on the south side of Chicago in a culturally diverse area that would change his life forever. While working at Gillespie Auto Group during the time of the internet boom, Dave was leaned on heavily by Michael Gillespie, owner of Gillespie Auto Group to help change the way business is done, but this time on the sales side of things. Dave said "Mike Gillespie took a gamble on me and moved me from the service department where I built a well oiled machine that rose gross profits from 30k per month to 400k per month in a 5 year period" into the internet sales department.

While serving as the internet director at Gillespie Auto Group, Gillespie Pontiac won dealer of the year 3 times while outselling all Buick, Cadillac, GMC dealers combined, while doing it in one of the most culturally diverse areas in the nation, the south side of Chicago. Dave & Mike's strategy prompted a write up from Automotive News which brought dealers from all over the country to learn about their internet process, which lead to the next challenge in Dave's life.

Dealer e-Process is part owned and directed by Dave Page. Born out of a dealership on the south side of Chicago in 2007, Dealer e-Process has quickly become one of the top website providers in the industry as witnessed by numerous awards in 2012.

Dave will be presenting:

Exploding Website Conversion - An Insiders Road Map to Benchmarking & Converting 50% of Website Visitors to Leads

No Doubt. Make no mistake about it. This presentation is about Dealer e-Process.

Unlike all of the other conferences, Ziegler does not totally discourage presenters from showcasing onstage AS LONG AS they give value and don't hammer their product or services to the audience.

In this presentation Dave is going in depth with real numbers and statistics on what is actually working to bring incredibly strong returns with actual examples of analysis derived from 2500 websites.

Look for a strong PowerPoint presentation with examples of best practices, for total customer involvement in all dealer online mediums including, handheld (iPhone and Droid), Chat, Targeted emails, and Website presentation and high-conversion techniques.

This is all about what works and what doesn't, backed up with advanced analytics and statistics. You'll immediately see some things you're doing that probably aren't worth continuing... and some things you need to become involved with immediately.

This is a session to seriously take a look at your total internet marketing strategy with the highest possible success based on what is working in this right now environment.

Hunter Swift

Director of Sales Development - DealerSocket

Hunter Swift is the Director of Sales Development at DealerSocket and has been with the company since 2005. In addition to his current role, he has fulfilled the responsibilities of customer support, consulting, training, and sales.

Hunter specializes in helping dealerships improve sales and follow-up processes through the use of CRM technology. He is known for his ability to connect with people and demonstrate his knowledge to help others solve their problems.

Hunter honed his dealership skills as a salesperson prior to joining DealerSocket. He has earned a Business Degree from Pepperdine University. Hunter can be reached at and on social media at @HunterSwift.

Hunter Swift

Visit site...

Hunter will be presenting:

CRM: The Backbone of a Successful Dealership

  • Why dealers should be focusing on their CRM to drive success
  • How to use your CRM to drive new traffic new traffic versus traditional web leads and advertising
  • How to successfully create the ideal experience for your customers

What specific processes dealers can change in their CRM to drive... Higher conversion rate, Higher CRM usage, Increase accountability, Assist with the sale, Integrate Sales & Service, Maximize front and back end, and mobile.

Paul Potratz

COO - Potratz Advertising

Headquartered in Schenectady, NY. Potratz is a full service automotive advertising agency that specializes in integrating the power of digital marketing strategies for retail automotive dealers and dealer groups across the United States.

Paul's passion for cars, technology, and art has driven his career. Exposed to the family auto business as a youth, Paul worked his way up from lot attendant to fixed operations, then sales, and, finally, sales management. After completing studies in English and Psychology at University of Memphis, Paul was awarded a contract as a digital and technical communications consultant for Lockheed Energy Systems, where he worked with the marketing and public relations departments for Boeing, Bechtal Jacobs, and the FBI.

Paul Potratz

Next, Paul moved on to South Central Communications, where he developed marketing campaigns for Jasper Engine and Transmissions, AC Delco, NAPA, Sumitomo, and several Ford Dealers and Toyota Groups. Climbing the corporate ladder, Paul accepted a new challenge in senior management with Clear Channel Communications.

There his assignment was to take an under-performing media property and make it profitable. He accomplished this task in just 8 months. Along the way, his love for cars and connections in the automotive industry allowed him to build close relationships with dealer principles and general managers across the country. Before long, they were coming to him for sales and marketing advice, and he was developing unique and memorable marketing campaigns for them.

After helping his friends achieve success, Paul's next career move was to open Potratz in 2003. Paul's love for technology, willingness to embrace new ideas, and unique philosophy about how to communicate with consumers all have driven a constant growth for Potratz and their dealers, even during the economic downturn in 2008. Paul has been interviewed on digital marketing and automotive trends by The New York Times, The Wall Street Journal, NY Post, CBS and several regional newspapers and radio talk shows. Paul also speaks in a variety of venues and writes and blogs daily for several automotive publications and forums, including NADA, Driving Sales, Auto Dealer People, Dealer Elite, Automotive Digital Marketing. In addition, you can see Paul every Tuesday on the Think Tank Tuesday series, which is also on iTunes.

Paul lives with his wife Christy on their horse farm near the Adirondack Mountains in Upstate New York, where he enjoys collecting cars and cameras and taking pictures. Check out his profile on flickr.

Paul will be presenting:

Stop Spending Money On Advertising... Until You Do This!

Do you feel confident about your marketing strategy or are you just spending money where you think it will work?

Take the test and then “have your team take the test” to see if you're ready to invest money in marketing. If the answers don’t match closely to your team you are wasting money and should bring your management team to to the Internet Battle Plan and discover the necessary steps in building a modern day marketing strategy.

  • What is your unique brand identity and statement?
  • Why should someone buy from you vs competitor?
  • What is the optimal mix of traditional and digital marketing spend?
  • What is the most important factor to the majority of your service clients?
  • What is the most important factor to the majority of your sales clients?
  • What is the average conversion percentage of your website?

If any of you or your teams answers included any of the following words “Price, Years, Fun, Nice” then you are missing out on great opportunities. Join me at the Internet Battle Plan as I discuss the steps you must take to ensure you have a marketing strategy that will eliminate ad spend waste and build your brand to compete and outperform the competition.

Ken Potter

Vice President of Dealer Development - TrueCar, Inc.

Ken Potter oversees TrueCar's dealer development. Previously, Potter was Vice President and General Manager - Automotive, for Internet Brands, Inc., where he had profit and loss responsibility for

During his 11 years with Internet Brands, he also oversaw inside and outside sales, customer service, accounting and automotive product development. Potter's career in the automotive industry also includes serving as General Manager of two car dealerships, including nearly three years at CarMax.

Ken will be presenting:

TrueCar - A Behind the Scenes look at TrueCar

  • An overview of the extensive changes made to the program
  • How program changes have been beneficial to dealers
  • How program changes have been beneficial to consumers
  • Open Q&A on any topics relating to TrueCar

Ken Potter TrueCar, Inc.

Bill Wittenmyer

Partner - ELEAD1ONE

Bill Wittenmyer is a partner of ELEAD1ONE, the leading dealership software provider in today’s automotive market. Bill has over 20 years experience in the automotive space and currently manages multiple divisions within the organization, including sales, marketing, OEM relationships and large-client accounts.

Highly regarded as a dynamic and motivational speaker, as well as an industry leader with non-traditional views, Wittenmyer speaks at several prominent automotive forums each year and contributes to top news publications and television business shows that reach industry business leaders across the U.S.

Prior to joining ELEAD1ONE, Bill spent several years in the automotive retail space holding various retail positions in operations management. He earned his degree from Ashland University and took post-graduate courses at Georgia Southern University. Bill currently resides in California.

Bill will be presenting:

Bill Wittenmyer

Visit site...

Increase Profits by Improving Internet and BDC Follow-up Strategies

How effective are YOU communicating with lead opportunities? Today’s automotive consumer has ever-changing shopping habits and requires a high level of consistent and SMART engagement.

Join Bill Wittenmyer as he presents how to build great customer experiences across multiple touch points. From effective communication methods - to intelligent messaging - to strategic BDC follow-up techniques, Wittenmyer will highlight short and long-term profit-building strategies that are proven to increase customer’s LIFETIME value.

Discover key tactics that produce measurable and successful results while driving maximum results in sales, profits and customer retention for the dealers that execute them.

Samantha Cunningham Zawilinski

VP of Account Services - Potratz Advertising

As the Vice President of Account Services at North America’s most advanced automotive advertising agency, Potratz, Samantha sees the hard data results from a wide range of advanced strategies and tactics. Lots of people know the strategies that work in some situations don’t work in others; Samantha knows why. More importantly, she breaks things down into actionable bites.

Samantha oversees campaigns involving virtually every form of media available to dealers, and does so for dealers across North America. Her views are not a product of what she has to sell, they are the data-backed conclusions that can only come from a broad, integrated, independent perspective back by mountains of data.

Samantha Cunningham

Samantha will be presenting:

How To Triple Your Leads without Advertising

  • Learn car shopper habits in your market and use this information to your advantage to sell to them
  • Reality TV Shows are very popular and profitable and you will learn how to use Reality Marketing and become very popular and profitable... and triple your leads
  • Learn what your CRM is not able to tell you
  • Sales person follow up is lacking presently... it won't be after this workshop
  • What are the Top 10 Subject Lines Every Business Owner needs in their marketing tool kit

Jim Ziegler, CSP - The "Alpha Dawg"

President & CEO - Ziegler SuperSystems

James A. Ziegler, CSP, HSG... going on 40 years, Jim Ziegler's been a recognized industry, writer, speaker and super performer... a record setting manager with some of the top automobile dealerships in the country.

Jim's credentials include:

  • Worked with 15,000 dealerships nationwide
  • 100,000 Dealers, Managers and Executives attended his seminars
  • He's worked in 1000 showrooms in 200 cities in 49 states
  • Jim has been the featured keynote speaker 76 State Automobile Dealer Association Conventions
  • Rated in top ten workshop speakers at 11 National NADA Conventions
  • Featured speaker at three Digital Dealer Conventions, including Keynote at DD2 in Las Vegas
  • Widely read National Columnist, Dealer Magazine
Jim Ziegler Ziegler SuperSystems

Jim is a Certified Speaking Professional (CSP) , the most highly sought after ultimate earned designation with The National Speakers Association.

You can contact Jim at 800.726.0510 - 9A.M.-5P.M. - Mon.-Fri.

Allstate Insurance Company

The Allstate Corporation is the largest publicly held personal lines property and casualty insurer in America. Allstate was founded in 1931 and became a publicly traded company in 1993. We are listed on the New York Stock Exchange under the trading symbol ALL. Allstate is widely known through the "You're In Good Hands With Allstate ®" slogan. As of year-end 2013, Allstate had $123.5 billion in total assets. In 2014 Allstate was number 92 on the Fortune 500 list of largest companies in America.

Learn More


Formed in 2005, AutoLoop has become the leading provider of marketing solutions for effective and profitable customer relationship management at the dealer level.

A singular focus on customer engagement has been the hallmark of our success. Our proprietary software utilizes unique targeting capabilities, facilitating the alignment of effective communications. It also capitalizes on our extensive data analytics to dramatically increase dealer profitability.

Dealers, OEM customers, and large groups all attest to the ability of the AutoLoop suite to generate results using voice, SMS, direct mail, and web portals. Our customer interface tools are user-friendly and can dramatically improve dealer efficiency.

We are committed to dealer support with both field personnel and direct customer help desks manned with real people. AutoLoop is America’s most dealer-friendly solution! With over 45 million customers in our database, and nearly 800 million customer communications initiated, we’re passionate about being America’s best customer retention partner for progressive dealerships.

Learn More



In today’s retail automotive environment, any edge a dealer can give itself in one step closer to ensuring profitability. At CreditMiner, we are operators. Former Fixed op directors, Dealer Principals, Platform Managers, GM;s and GSM’s. So every product we create, is designed to deliver a tool that assists our dealers to gain a distinct, sell the unit, and remain profitable in each transaction.

CreditMiner Delivers a trio of benefits to our Dealer Partners, in ways that will have a big impact on the pay line. The number that matters, net profitability.

The company is a certified Return Path Partner and has a 95% email delivery rate with less than ½ percent unsubscribe rate. This is a testimony to its ability to deliver email through SPAM filters and firewalls. By also tracking the recipients’ actions (clicks), Cactus Sky provides an unprecedented marketing advantage.

Visit site...

Dealer e-Process

Dealer e-Process, also known as the "Industry's Best Kept Secret", has one of the strongest core platforms in the automotive industry while possessing the latest engaging tools for their consumers.

As an all in one integrated solution, Dealer e-Process provides dealerships award winning CUSTOM Websites, Custom Mobile Websites, Pro-Active Managed Live Chat 24/7 365, Facebook, Twitter & Google+ Management, Virtual Service Consultant, Live Repair Orders Online, award winning SEO & SEM, Video Integration, Dealership V360 virtual Tours, Inventory Management including Craigslist & ebay Posting and Rapid Response off hours leads answering service.

Dealer e-Process works hard to bring dealers the best technology and great service. Having real world dealership experience of a 100 plus years combined, they have solid existing relationships with dealers and make sure they get quick support and custom websites that fits dealer's needs.

Dealer e Process is proud to be the recipient of the most glorified awards in the automotive industry in 2012, which includes the Highest Rated Website provider from Dealerships looking to adapt to changes in their marketplace and incorporate better solutions should take a hard look at the solutions being provided by Dealer e Process, a leading website provider in the United States & Canada.

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DealerSocket is an industry leading automotive CRM - Customer Relationship Management and dealership training provider, serving auto dealers throughout the US and Canada. Founded in 2001 by Jonathan Ord and Brad Perry, DealerSocket is based in San Clemente, California and employs 220 people, serves over 2,000 dealership customers and supports over 75,000 active users.

Our vision is to become the best in Customer Relationship Management (CRM) for the Automotive Industry through superior technology, continuous customer support and flawless business execution.

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Dealer Synergy

Founded in 2004, Dealer Synergy builds the most profitable Internet Sales and Business Development departments in the United States and is the only company in the automotive industry that is Franklin Covey certified.

Time after time, Dealer Synergy continues to build world class internet sales departments that are often featured on the covers of national publications.

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Founded in 1985 and with over 1,000 direct employees, ELEAD1ONE is a private, family-owned company that has defined itself as the trusted source for more industry leaders, original equipment manufactures (OEMs), top dealers and dealer groups.

Our web-based, single login platform strategically manages customer database, marketing, sales process and customer retention. Through the continuous investment in people, processes, technology and client service, ELEAD1ONE continues to raise the bar for excellence in the automotive industry. Our mission is to provide the best solution to sell more cars and maximize customer lifetime profitability.

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Herman Advertising

Herman Advertising Is A Full Service and Fully Integrated Digital Marketing Company and Traditional Advertising Agency. Our Passion Is Providing World-Class Results For Our Clients... A Passion That Has Led Us To Be The Fastest Growing Agency In South Florida.

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Hospitality Defender

Founded in 1985 and with over 1,000 direct employees, ELEAD1ONE is a private, family-owned company that has defined itself as the trusted source for more industry leaders, original equipment manufactures (OEMs), top dealers and dealer groups.

Our web-based, single login platform strategically manages customer database, marketing, sales process and customer retention. Through the continuous investment in people, processes, technology and client service, ELEAD1ONE continues to raise the bar for excellence in the automotive industry. Our mission is to provide the best solution to sell more cars and maximize customer lifetime profitability.

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Netsertive’s digital marketing intelligence platform empowers brands and local businesses to work together to win local customers. The company’s proprietary data intelligence engine combines the collective learnings of Netsertive’s extensive customer network with the company’s deep expertise in considered-purchase industries to deliver unprecedented speed, performance and value from campaign enablement through execution.

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Pineapple Advertising

Pineapple Advertising is simply not like the other apples in the orchard. We stand out, we're fresh and always ready to be picked. Yes we have years of experience, but we're youthful minded enough to understand the seduction of awesome creative and the power of bold branding. The one constant you will find with Pineapple in comparison to "other" so called advertising companies, is the TRUTH. Pineapple builds creative that speaks and we place it appropriately, not traditionally. We're not looking to make you feel better about yourself, we're on a mission of truth, we analyze your budget, we question your marketing decisions and we place you on a path of impact. If you're looking for a best friend or an agency that's going to take you out to dinner every month, exit our page. If you're looking for impact, for truth, for advertising purpose. Pick the Pineapple. It's ready.

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Potratz Advertising

Potratz Advertising, headquartered in Schenectady, NY, is a full service automotive advertising agency that specializes in integrating the power of digital marketing strategies for retail automotive dealers and dealer groups across the United States.

Our digital expertise extends from being Google Qualified to being part of the Yahoo Ambassador program and the Microsoft Ad Network. Paul speaks at NADA and NCM 20 Groups and is also a trainer for the Driving Sales and NADA Digital Marketing Series. We produce Think Tank Tuesday with weekly digital automotive marketing tips, exclusively available on Driving Sales and iTunes and sent to a subscriber list of over 39,000 automotive professionals across the country. We also write daily for automotive blog sites, such as Driving Sales, Automotive Digital Marketing, Kain Automotive, Auto Dealer People, and Dealer Elite. Also, we have been quoted in the NY Times, NY Post, Wall Street Journal, CBS, and several local and regional newspapers and radio talk shows.

We work with dealers who embrace the ever-changing digital landscape and find that a successful partnership is more than a marketing campaign. We're only one part of a successful formula. The other weighing component is, of course, the dealer, whose biggest asset is the staff... their team.

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Remora, Inc.

Remora is laser focused on benefiting dealer sales through proven techniques that are not scalable. Our hand crafted approach includes responsive web designs and dominating SEO/SEM that sets your dealership apart, brands you as the leader and drives fresh new business into your showroom daily. It works every time and the change is dramatic, a 20% increase in total sales over the first three months is so common it’s expected. Your dealership deserves enterprise level service and a premium website that brings in more than your fair share. Exclusivity is included so there is never a conflict. Own Your Market.

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TrueCar’s national network includes over 7,000 automobile dealers across the United States, the company, headquartered in Santa Monica, California, has helped its dealer-partners sell over 600,000 vehicles to date and shoppers used TrueCar’s no-haggle pricing service in 2011 to buy 235,640 new and used vehicles. It had a hand in 2 percent of sales in the nearly 13-million-car auto market in the U.S. in 2011 and the company claims it has saved people $1 billion so far, with the average consumer saving $4,154 off the car’s suggested retail price, (MSRP).

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Internet Battle Plan comes roaring back!

Amazing... Jim Ziegler's done it again... bringing this wildly successful seminar for Automobile dealerships. You need to find out what hundreds of dealerships are saying about what they got out of this powerful event.

SPEAKERS with great content. Jim's vision is a reality. We wanted to produce a two-day event that would add a lot of value to our dealers and their management. Not the same old people that speak at all of the events; Jim has selected a handful of highly successful presenters, some still working in the business to give your internet sales a turbo-charged increase the day you return to the dealership. Real nuts-and-bolts, how-to-do-it; we're showing in depth with detail exactly how to implement these techniques and processes in your dealership.
See what others have said about it.

Is your dealership realizing your "Internet Sales and Marketing Potential?"

Is your dealership underperforming in technology sales and Internet marketing? OR, are you already one of the top-performing Internet Dealerships looking for still a higher level of sales and results? Regardless of where you are, this is the event that will deliver immediate results beyond your expectations. Register here...

Battle Plan Graduates have given us raving testimonials about profit increases and market share increases through technology-enabled sales and marketing tips they picked up from the powerful team of experts Ziegler assembled here. There are virtually hundreds of video testimonials from Internet Battle Plan attendees, dealership managers, dealer principals and industry executives on Jim's YouTube Channel.

It's NOT the same old gang that speaks at all of the other events. All of our presenters are A-Team Players with documented track records. Each one brings a unique Dealership Internet skill set to the event. Jim makes sure that the speakers complement each other with specific topics that encompass every piece to the dealership Internet Puzzle.

No Infomercials from the stage. Ziegler's vision is that the presenters must deliver value to the audience with techniques and processes you can replicate immediately when you return to the dealership, whether you buy anyone's services or not. No sales pitches from the stage like what you experience with some of the bigger conferences.

As always, Dealer Principals attend FREE whether they bring paid attendees with them or not.

Register here...

Your Troops Will Learn:

  • How to Maximize Existing Profit Centers and Create New Ones
  • How to Ensure that your Dealership doesn't Waste a Single Opportunity to do Business
  • How to set up and manage a high-volume high-profit BDC
  • Methods, Programs, Marketing and Advertising Secrets to Drive Floor Traffic and Phone Traffic
  • Managing e-leads and conversion of contacts into sales
  • Video Search Engine Maximization
  • How to turn your dealership into an Internet Sales Powerhouse
  • Facebook, Twitter, YouTube and LinkedIn… the guys will show you how to create dealership Social Community marketing programs that yield incredible returns
  • Growing Sales Volume... Integrating Prospective and Lead Generation Programs into Day-to-Day Activities
  • Organization and Productivity
  • Stealth marketing techniques to capture sales from your competitors
  • Micro-sites Pseudo-sites and search engine maximization
  • Tips, Tools and Techniques that Produce Immediate Results
  • Customer Relationship Management and CSI Engineering Projects that Lead to High Average Profitability and Top-Rated CSI Scores... building Value at ALL Levels for Customer Retention and Referrals!