Internet Battle Plan
February 17-19
Our Mission
Hotel Info.

im Ziegler's highly successful Internet Battle Plan comes roaring back September 21-22, 2015 in Detroit.


Battle Plan Graduates have given us incredible testimonials for profit increases and market share increases through technology-enabled sales and marketing tips they picked up from the powerful team of experts Ziegler has assembled here:


Dean Evans, former Marketing Director for Subaru, and one of the most brilliant technology marketing innovators in Automotive Retail marketing is going to be the Featured Speaker at Internet Battle Plan XVI.

Just announced that Evans is the new CEO of LotLinx, one of Battle Plan's premier sponsors. We are excited to have Dean Evans aboard for this spectacular event.

Tammie takes relationship sales and marketing seriously using Ziegler’s formulas mixed with her own personal dynamics. We are very...  Read More

Dean Evans

Sean Bradley

Mike Davenport

Erich Gail

Christian Jorn

Elise Kephart-Adame

Sean Bradley Mike Davenport Erich Gail Christian Jorn Elise Kephart

Mat Koenig

Tammie LeBleu

Gary May

Scott Pechstein

  Mat Koenig Elise Kephart Gary May Scott Pechstein  

Kerri Wise

Jim Ziegler

  Kerri Wise Jim Ziegler  
Class Schedule
What You Can Expect to Learn at Internet Battle Plan
Internet Battle Plan

Internet Battle Plan XVIII Sponsors:

Dealer Synergy
Louisville Chevy Dude
Buscador De Aut

Your Troops Will Learn:

  • How to maximize existing profit centers and create new ones
  • How to ensure that your dealership doesn't waste a single opportunity to do business
  • How to set up and manage a high-volume high-profit BDC
  • Methods, programs, marketing and advertising secrets to drive floor traffic and phone rraffic
  • Managing e-leads and conversion of contacts into sales
  • Video search engine maximization
  • How to turn your dealership into an Internet sales powerhouse
  • Facebook, Twitter, YouTube and LinkedIn; the guys will show you how to create dealership social community marketing programs that yield incredible returns
  • Growing sales volume... integrating prospective and lead generation programs into day-to-day activities
  • Organization and productivity
  • Stealth marketing techniques to capture sales from your competitors
  • Micro-sites, pseudo-sites and search engine maximization
  • Tips, tools and techniques that produce immediate results
  • Customer relationship management and CSI engineering projects that lead to high average profitability and top-rated CSI scores... building value at ALL levels for customer retention and referrals!

Photo Gallery



September 21-22, 2015


Greektown Casino-Hotel

Jim & Deb Ziegler

Sean Bradley

Founder & CEO -
Dealer Synergy, Inc.

Sean V. Bradley is the top automotive trainer and consultant in the country and is currently one of the most sought after subject matter experts for Internet Sales, Business Development and Digital Marketing. Beginning as a sales consultant, Sean learned the business from the ground up holding positions at dealerships as Sales Manager, Internet Sales Manager, Special Finance Manager and Business Development Director.

One of the premier presenters at NCM and NADA 20 groups, Sean has spoken to over 80 NADA and NCM 20 groups and has been noted as one of the highest rated NADA Convention Speakers from 2008 to 2011. He is also an expert on the JD Power and Associates Internet Round Table. Sean has guided Dealer Synergy to become a two-time winner of the Auto Dealer's Monthly's Dealers Choice Award for "Best Internet Trainer" and was also voted "Best of the Best Internet Training Company" 3 years in a row by Dealix.

Sean Bradley

Furthermore, Sean V. Bradley is the only certified Franklin Covey Trainer and Facilitator in the Automotive Industry and a proud member of the National Speakers Association. Mr. Bradley also created the popular NCM/Dealer Synergy Internet Sales Boot Camps, the Synergy Sessions events, Internet Director Immersion Program and Additionally, he is the founder of and the co-creator of Dealer Battle Plan. Most notably, he single-handedly pioneered the field of Automotive Video Search Engine Optimization. Sean V. Bradley writes in over 13 national and international magazines and is a contributing writer on numerous automotive blogs and networking sites. If all of this wasn't enough, you can see more of his success story at

Sean will be presenting:

Win the Game of Googleopoly

Mike Davenport

Bachman Auto Group

Mike Davenport is father of 3 children & married his High school sweetheart in 1999. Mike, Adrienne & their children live just outside Louisville, KY in a small town in southern Indiana. Zac who's 20 is a United States Marine, Caitlin 17 is starting her own photography business , and Anya 15 has already had her 1st job when she was 14 teaching kids to swim.

Mike is a 15 year veteran in the car business holding multiple positions in Sales, F&I, New Car Manager, Used Car Manager, & GSM and always pushes to get the best out of himself and his colleagues. In 2010 Mike decided to leave the management sector of the car business to focus his branding efforts on himself and to provide an excellent example of how the car business should be.

Mike Davenport

Mike currently is in the top of his field in New Chevrolet sales, Top salesman for his dealership, and one of the top 40 rated salesman in the country on Where this may not be overly impressive for a 15 year veteran, Mike went back into sales in June of 2010 after moving 4 hours from home to a city that he didn’t know anyone in. The hustle, grind, and work ethic that Mike shows will make you want to clone him for your dealership. Sorry, He’s not up to testing this experimental procedure.

With Mike’s efforts in the past five years he has truly became the “Louisville Chevy Dude”. He owns several domain names that direct his customers directly to him, owns a very successful youtube channel with over 2 million views, very aggressive social media campaigns, and social media presents where he is a leader through out the country for other sales professionals & managers.

Mike has been published in automotive news, been on dealer play book with Robert Wiesman & Michael Cirillo, been on autodealer live with David Villa & David Cribs to name a few heavy hitters in the industry who seek out the best to talk about and show the best examples in the car business.

Mike will be sharing his best practices in self branding, social media marketing, selling skills & style that blows the customers away, and his very rigorous after sale follow up that nets him a very high percentage of repeat & referral business in only 5 short years in a town where he knew nobody.

Mike will be presenting:

10 Reasons I went from Zero To Hero

Erich K. Gail

CEO - Cardinale-Group of Companies

Mr. Gail is the Chief Operating Officer of the Cardinale Automotive Group; Chief Executive Officer of Cardinale AG Vehicle Supply Group - North America and Chief Executive Officer of ZMOT Automotive Digital Velocity.

Mr. Gail is a 24-year veteran of the global automotive industry having served in a variety of executive and senior leadership roles within a vast array of management and investment groups.

Mr. Gail has extensive experience developing new business operations as well as enhancing the performance of mature organizations throughout the United States, Canada, Europe, China, Korea and Japan.

Erich will be presenting:

Mastery of Zero Moment Retail

Erich Gail

Christian Jorn

President - Remora, Inc.

Christian is an SEO guru responsible for countless industry firsts on the web, Christian’s portfolio of long-term winning includes increased dealer profits of 30%+ compounded for 5 years. An old hat in the car business and Master Certified by Ford, Christian's inventions are routinely imitated but never duplicated. Remora members often profit for years before any competitors even realize what is going on.

Christian will be presenting:

Leveraging Google Insights and Resources to Crush Your Competition

Christian Jorn Visit site

Elise Kephart-Adame

"The YouTube Diva"
The Elise Kephart Experience

Elise is an international sales and marketing phenomenon in the auto industry. She is nationally recognized as "The Youtube Diva" for her personable and persuasive personalized video greetings.

Kephart, is a highly sought after automotive professional creating a strong bond and trust with her customers through the power of unique video messages to her clients. Since 2007 she has sold thousands of vehicles to local and out of the area clients. Amongst her high volume sales, she has earned top performing CSI with American Honda. With her unique approach to videos, a long side with her phone skills and selling background Elise has visited dealerships across the country teaching her one of a kind "Elise Kephart Experience" method. Her approach has been praised by the likes of Jim Ziegler, Grant Cardone, Sean Bradley as well she has been published in magazines both in the United States, Canada and even her local hometown magazine SLO LIFE Magazine.

Elise Kephart

Visit site...

Elise has presented at seminars nationwide including Jim Ziegler's Internet Battle Plans, Digital Dealer and the Minnesota Dealer Association.

Elise currently is a proud mother to her one and a half year old daughter Leelee. She lives in the beautiful San Luis Obispo, California with her husband John and their daughter Leelee. Follow Elise on Twitter @theyoutubediva and visit her blog at The Elise Kephart Experience

Elise will be presenting:

The Elise Kephart Experience

The Youtube Diva will dive deep into the successful process of video follow-up and phone skills.

Mat Koenig

CEO - KonigCo & Buscador de Auto

Mat Koenig is the CEO of KonigCo and Buscador de Auto.

Google "who has the best mobile marketing for car dealers" and you’ll see that KonigCo is #1. His companies help connect Dealers with buyers in English and Spanish with a focus on inbound marketing without interrupting the customer’s natural shopping experience. Mat is the Author of the books “Winners and Losers” and “This Book is for YOU Stupid” on Amazon. He is regularly featured on Auto Dealer Live and loves helping dealers take home real world strategies from Jim Ziegler’s events!

Mat will be presenting:

Mobile Beyond Marketing

In Mat’s session you’ll find answers to the following questions:

  • Is mobile still a good a marketing strategy?
  • Is interrupting the customer the best plan of action?
  • How can I stand out from my competitors without spending more money?
  • How can I use mobile video to increase repeat and referral business?
  • How can I get started with mobile video?
Mat Koenig Buscador de Aut

Tammie LeBleu


Formed in 2005, AutoLoop has become the leading provider of marketing solutions for effective and profitable customer relationship management at the dealer level.

A singular focus on customer engagement has been the hallmark of our success. Our proprietary software utilizes unique targeting capabilities, facilitating the alignment of effective communications. It also capitalizes on our extensive data analytics to dramatically increase dealer profitability.

Dealers, OEM customers, and large groups all attest to the ability of the AutoLoop suite to generate results using voice, SMS, direct mail, and web portals. Our customer interface tools are user-friendly and can dramatically improve dealer efficiency.

Tammie LeBleu AutoLoop

Tammie is that super-performer every dealership wishes they had. Tammie is a personal friend and student of Jim Ziegler, the Alpha Dawg.

Tammie takes relationship sales and marketing seriously using Ziegler's formulas mixed with her own personal dynamics. We are very proud to have her on our stage. In this very Special featured Session Tammie will share her secrets that put her among the highest paid car sales professionals in the country.

Tammie will be presenting:

Everything I Do Online That Made Me the NUMBER TWO Nissan Sales Person in the Nation

In this session Tammie will outline the processes, mindset and procedures that took her from an entry-level sales professional, to a record-breaking Internet Sales Professional making $400,000.00 a year - number two Nissan Sales in the country, to becoming a Sales Manager, to running record-breaking Internet Departments for two highly successful dealerships.

Tammie is the real deal, a working manager, facing the same challenges your dealership faces every day. You will be inspired and energized with her message, intensity, focus, and dedication to process.

Proud to call Tammie my friend and student...
Jim Ziegler, the Alpha Dawg

Gary May

President/Consultant at Interactive Marketing and Consulting Services (im@cs)

Gary May launched IM@CS in September 2007 with a focus on helping dealerships and OEMs with digital marketing, eCommerce, process and branding. At the time, there were no independents focusing on best practices for the impending shift in marketing and lead management. Gary's passion for businesses in the automotive space coincides with his "automotive moves at the speed of retail, not the OEM anymore" mentality and his no-holds barred approach to business management. Featured as a speaker at automotive events including DrivingSales, JD Power & Associates and PCG, a regular blogger and recognized dealer advocate, he and his company focus their strengths and attention on making progressive dealerships unique in a time where there are more constraints being enforced limiting franchises.

Gary May Interactive Marketing and Consulting Services

Shortly after consulting services began, the company added social media management in January 2008 and sales training in April 2008. Gary is looking forward to beginning his 13th year in the automotive industry in 2013 after spending over a decade in the cycling industry, including being an avid cyclist for over 27 years (racing for 12). Away from automotive circles, Gary participates in Social Media Club Los Angeles and Digital LA events, including multiple speaking appearances, as well as various marketing conference attendance to bring a broader perspective back to the industry.

Gary will be presenting:

Integrated Marketing - Now that You've Attended Internet Battle Plan

Gary will to lay out a complete strategy to take back to your dealership. You'll learn how to seamlessly apply the methods you've learned at IBP to critical parts of your operation.

Scott Pechstein

Vice President, Sales - Autobytel Inc.

Scott Pechstein started out in Automotive at a Ford store in Southern California in the 1990s and then joined Autobytel in May 2000. Today, Scott serves as Vice President of Sales for Autobytel where he manages sales along with Autobytel’s broad range of industry leading products, and serves as an automotive industry spokesperson, a company news media spokesperson, and lead trainer of the Autobytel Dealer Insight Series. Scott is an NADA Convention and NADA 20-group speaker in addition to Driving Sales, Digital Dealer, IS-20 Group, Internet Battle Plan, and Auto Con.

Scott will be presenting:

Text and Engage with Today’s Changing Consumers - We Will Discuss the Importance of Texting Consumers and How to Stay Compliant

Scott Pechstein

Technology is constantly providing an ever expanding list of how people communicate with one another. Over the decades, communication channels have gone from the Pony Express, to the Postal System, to overnight delivery, to fax machines, to e-mails to social media/blogs. But the overwhelming communication channel today is one to one texting.

Numerous studies compare the predominance of text messages sent and received vs phone calls sent and received. And while the younger population has a 21 to 1 ratio of text to calls, even the 55+ population has a 3 to 1 text to call ratio. Consumers now prefer to text rather than call or e-mail.

One key factor in the growth of texting is the growth in smartphone ownership. And smartphones are being used 63% of the time when the consumer is at a dealership. Text is a record that is stored within the message platform of the smartphone so it becomes a reference document too, unlike website chat which is lost when the session is ended.

We all know that consumers are reluctant to fill out a lead form and to give out their personal information. A text lead is convenient and unobtrusive. And the two way conversation is immediate and interactive. Not to mention allowing a consumer on a competitor’s lot to text you with questions as they “showroom” other dealers.

The final piece of the puzzle is to text in a compliant manner to avoid potential fines and to have a platform to send a text lead into your CRM system. And keep the text lead within your dealership and not in your salesperson’s personal smartphone.

You need to text now, and not just for sales, it is great for service too as a consumers car is in the shop.

In this session, Scott Pechstein will review how to stay compliant, but also discuss a process which keeps your personnel on track, allows you to begin building a texting data base, just like the email data base you began creating years ago.


  • Identify common texting mistakes your salespeople make when contacting consumers
  • Teach your staff how to successfully build a texting database
  • Allow consumers to initiative the text right there on your website
  • Stay compliant and keep your dealership out of risk when texting consumers
Learn More

Kerri Wise

VP - Dealer Engagement & Communications -
TrueCar, Inc.

Kerri Wise is Vice President, Dealer Engagement and Communications at TrueCar. In her role, she leads dealer communication and training, ensuring dealers partners are aware of and best utilize the TrueCar platform to help them sell more cars.

Kerri's automotive career spans nearly 17 years consulting, training, and communicating with dealers and OEMs on digital marketing, consumer insights, and sales process. Prior to joining TrueCar, Kerri spent 4 years as an Executive Director of Dealer Training at leading product and sales training for Edmunds dealer partners and the internal sales team. Kerri also spent 12 years at J.D. Power and Associates where she consulted both OEMs and dealers on automotive consumer insights.

Kerri Wise TrueCar

Kerri earned her Bachelor of Science degree in Business Administration from California State University - Northridge.

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Jim Ziegler, CSP - The "Alpha Dawg"

President & CEO - Ziegler SuperSystems

James A. Ziegler, CSP, HSG... going on 40 years, Jim Ziegler's been a recognized industry, writer, speaker and super performer... a record setting manager with some of the top automobile dealerships in the country.

Jim's credentials include:

  • Worked with 15,000 dealerships nationwide
  • 100,000 Dealers, Managers and Executives attended his seminars
  • He's worked in 1000 showrooms in 200 cities in 49 states
  • Jim has been the featured keynote speaker 76 State Automobile Dealer Association Conventions
  • Rated in top ten workshop speakers at 11 National NADA Conventions
  • Featured speaker at three Digital Dealer Conventions, including Keynote at DD2 in Las Vegas
  • Widely read National Columnist, Dealer Magazine
Jim Ziegler Ziegler SuperSystems

Jim is a Certified Speaking Professional (CSP) , the most highly sought after ultimate earned designation with The National Speakers Association.

Jim will be presenting:

The Insane World of Alpha Dawg Social Media – Live Examples and Techniques

You can contact Jim at 800.726.0510 - 9A.M.-5P.M. - Mon.-Fri.

Autobytel Inc.

Leads, Marketing, Mobile, Sales

Before any other automotive website existed, Autobytel invented online car buying and has grown to become one of the most influential automotive websites today. Since 1995, Autobytel has received numerous industry accolades for providing high quality leads and a full range of marketing services to its partners. Recently, the company launched Autobytel Mobile, offering dealers a complete mobile strategy, including Send2Phone, TextShield Administrative Dashboard, mobile websites, apps and text message marketing.

Autobytel has helped tens of millions of automotive consumers research vehicles; connected thousands of dealers nationwide with car buyers; and helped every major automaker market its brand online.

Learn More


Formed in 2005, AutoLoop has become the leading provider of marketing solutions for effective and profitable customer relationship management at the dealer level.

A singular focus on customer engagement has been the hallmark of our success. Our proprietary software utilizes unique targeting capabilities, facilitating the alignment of effective communications. It also capitalizes on our extensive data analytics to dramatically increase dealer profitability.

Dealers, OEM customers, and large groups all attest to the ability of the AutoLoop suite to generate results using voice, SMS, direct mail, and web portals. Our customer interface tools are user-friendly and can dramatically improve dealer efficiency.

We are committed to dealer support with both field personnel and direct customer help desks manned with real people. AutoLoop is America’s most dealer-friendly solution! With over 45 million customers in our database, and nearly 800 million customer communications initiated, we’re passionate about being America’s best customer retention partner for progressive dealerships.

Learn More
Visit site...

Dealer Defender

Dealer Defender consists of a small and hard-working group of automotive digital marketers dedicated to increasing your dealership's sales. Our partnerships with industry professionals and experts deliver innovative and effective solutions to your social media and reputation management needs.

What we do

Simply put, we want to help your dealership sell more cars! Whether you need help getting your online review sites under control, or need a better understanding of your social media presence, we’ve got your back. We can even help with your Google AdWords and Facebook ads.

Learn More

Visit site...

Dealer Synergy

Founded in 2004, Dealer Synergy builds the most profitable Internet Sales and Business Development departments in the United States and is the only company in the automotive industry that is Franklin Covey certified.

Time after time, Dealer Synergy continues to build world class internet sales departments that are often featured on the covers of national publications.

Learn More

Visit site...

Remora, Inc.

Remora is laser focused on benefiting dealer sales through proven techniques that are not scalable. Our hand crafted approach includes responsive web designs and dominating SEO/SEM that sets your dealership apart, brands you as the leader and drives fresh new business into your showroom daily. It works every time and the change is dramatic, a 20% increase in total sales over the first three months is so common it’s expected. Your dealership deserves enterprise level service and a premium website that brings in more than your fair share. Exclusivity is included so there is never a conflict. Own Your Market.

Learn More

Visit site...


TrueCar’s national network includes over 7,000 automobile dealers across the United States, the company, headquartered in Santa Monica, California, has helped its dealer-partners sell over 600,000 vehicles to date and shoppers used TrueCar’s no-haggle pricing service in 2011 to buy 235,640 new and used vehicles. It had a hand in 2 percent of sales in the nearly 13-million-car auto market in the U.S. in 2011 and the company claims it has saved people $1 billion so far, with the average consumer saving $4,154 off the car’s suggested retail price, (MSRP).

Learn More

Internet Battle Plan comes roaring back!

Amazing... Jim Ziegler's done it again... bringing this wildly successful seminar for Automobile dealerships. You need to find out what hundreds of dealerships are saying about what they got out of this powerful event.

SPEAKERS with great content. Jim's vision is a reality. We wanted to produce a two-day event that would add a lot of value to our dealers and their management. Not the same old people that speak at all of the events; Jim has selected a handful of highly successful presenters, some still working in the business to give your internet sales a turbo-charged increase the day you return to the dealership. Real nuts-and-bolts, how-to-do-it; we're showing in depth with detail exactly how to implement these techniques and processes in your dealership.
See what others have said about it.

Is your dealership realizing your "Internet Sales and Marketing Potential?"

Is your dealership underperforming in technology sales and Internet marketing? OR, are you already one of the top-performing Internet Dealerships looking for still a higher level of sales and results? Regardless of where you are, this is the event that will deliver immediate results beyond your expectations. Register here...

Battle Plan Graduates have given us raving testimonials about profit increases and market share increases through technology-enabled sales and marketing tips they picked up from the powerful team of experts Ziegler assembled here. There are virtually hundreds of video testimonials from Internet Battle Plan attendees, dealership managers, dealer principals and industry executives on Jim's YouTube Channel.

It's NOT the same old gang that speaks at all of the other events. All of our presenters are A-Team Players with documented track records. Each one brings a unique Dealership Internet skill set to the event. Jim makes sure that the speakers complement each other with specific topics that encompass every piece to the dealership Internet Puzzle.

No Infomercials from the stage. Ziegler's vision is that the presenters must deliver value to the audience with techniques and processes you can replicate immediately when you return to the dealership, whether you buy anyone's services or not. No sales pitches from the stage like what you experience with some of the bigger conferences.

As always, Dealer Principals attend FREE whether they bring paid attendees with them or not.

Register here...

Your Troops Will Learn:

  • How to Maximize Existing Profit Centers and Create New Ones
  • How to Ensure that your Dealership doesn't Waste a Single Opportunity to do Business
  • How to set up and manage a high-volume high-profit BDC
  • Methods, Programs, Marketing and Advertising Secrets to Drive Floor Traffic and Phone Traffic
  • Managing e-leads and conversion of contacts into sales
  • Video Search Engine Maximization
  • How to turn your dealership into an Internet Sales Powerhouse
  • Facebook, Twitter, YouTube and LinkedIn… the guys will show you how to create dealership Social Community marketing programs that yield incredible returns
  • Growing Sales Volume... Integrating Prospective and Lead Generation Programs into Day-to-Day Activities
  • Organization and Productivity
  • Stealth marketing techniques to capture sales from your competitors
  • Micro-sites Pseudo-sites and search engine maximization
  • Tips, Tools and Techniques that Produce Immediate Results
  • Customer Relationship Management and CSI Engineering Projects that Lead to High Average Profitability and Top-Rated CSI Scores... building Value at ALL Levels for Customer Retention and Referrals!