Internet Battle Plan
January 14-16
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J

im Ziegler's highly successful Internet Battle Plan comes roaring back January 14-16, 2014 in
Atlanta, GA.

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Battle Plan Graduates have given us incredible testimonials for profit increases and market share increases through technology-enabled sales and marketing tips they picked up from the powerful team of experts Ziegler has assembled here:

 

SPECIAL FEATURED SPEAKER  - Tammie LeBleu
Internet Director | Sales Manager - Orr Nissan Bossier City, Louisiana

Tammie is that super-performer every dealership wishes they had. A personal friend and student of Jim Ziegler, the Alpha Dawg.

Tammie takes relationship sales and marketing seriously using Ziegler’s formulas mixed with her own personal dynamics. We are very...  Read More

Tammie LeBleu
 

Sean Bradley

Joel Casser

Samantha
Cunningham

Rachel Haro

Peter Martin

Sean Bradley Joel Casser Samantha Cunningham Rachel Haro Peter Martin

Cory Mosley

Reuben Muinos

Andrew Myers

Don O'Neill

Dave Page

Cory Mosley Reuben Muinos Andrew Myers Don O'Neill Dave Page
 

John Palmer

Ed Parkinson

Bill Parlaman

Scott Pechstein

 
  John Palmer Ed Parkinson Bill Parlaman Scott Pechstein  
 

Paul Potratz

Ken Potter

David Regn

Mike Richards

 
  Paul Potratz Ken Potter David Regn Mike Richards  
 

Mark Rodriguez

Matt Russo

Bill Wittenmyer

Jim Ziegler

 
  Mark Rodriguez Matt Russo Bill Wittenmyer Jim Ziegler  
Class Schedule
Synopsis
What You Can Expect to Learn at Internet Battle Plan
Battle Plan XV

Internet Battle Plan XV Sponsors:

TrueCar-Reception
Autobytel
Cactus Sky
Dealer e-Process
Dealer e-Process
dealerlegion.com
DealerSocket
Dealer Synergy
ELEAD 1ONE
Mouthful Social Media
Now Marketplace
exclusivelyautomotive.com
ProMax Unlimited
Stream Companies
Trilogy SmartLeads
DealerTrack

Your Troops Will Learn:

  • How to maximize existing profit centers and create new ones
  • How to ensure that your dealership doesn't waste a single opportunity to do business
  • How to set up and manage a high-volume high-profit BDC
  • Methods, programs, marketing and advertising secrets to drive floor traffic and phone rraffic
  • Managing e-leads and conversion of contacts into sales
  • Video search engine maximization
  • How to turn your dealership into an Internet sales powerhouse
  • Facebook, Twitter, YouTube and LinkedIn; the guys will show you how to create dealership social community marketing programs that yield incredible returns
  • Growing sales volume... integrating prospective and lead generation programs into day-to-day activities
  • Organization and productivity
  • Stealth marketing techniques to capture sales from your competitors
  • Micro-sites, pseudo-sites and search engine maximization
  • Tips, tools and techniques that produce immediate results
  • Customer relationship management and CSI engineering projects that lead to high average profitability and top-rated CSI scores... building value at ALL levels for customer retention and referrals!



IBP Gallery on Pinterest...

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EVENT DETAILS:

When:

January 14-16, 2014
(Half-day on the 16th)

Where:

Atlanta Marriott Buckhead Hotel
& Conference Center
- Atlanta

Map...

Register...
sean-banner

Potratz Advertising

Stream Companies

Potratz Advertising

Mosley Automotive Training

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Sean Bradley

Founder & CEO -
Dealer Synergy, Inc.

Sean V. Bradley is the top automotive trainer and consultant in the country and is currently one of the most sought after subject matter experts for Internet Sales, Business Development and Digital Marketing. Beginning as a sales consultant, Sean learned the business from the ground up holding positions at dealerships as Sales Manager, Internet Sales Manager, Special Finance Manager and Business Development Director.

One of the premier presenters at NCM and NADA 20 groups, Sean has spoken to over 80 NADA and NCM 20 groups and has been noted as one of the highest rated NADA Convention Speakers from 2008 to 2011. He is also an expert on the JD Power and Associates Internet Round Table. Sean has guided Dealer Synergy to become a two-time winner of the Auto Dealer's Monthly's Dealers Choice Award for "Best Internet Trainer" and was also voted "Best of the Best Internet Training Company" 3 years in a row by Dealix.

Sean Bradley dealersynergy.com

Furthermore, Sean V. Bradley is the only certified Franklin Covey Trainer and Facilitator in the Automotive Industry and a proud member of the National Speakers Association. Mr. Bradley also created the popular NCM/Dealer Synergy Internet Sales Boot Camps, the Synergy Sessions events, Internet Director Immersion Program and internetsales20group.com. Additionally, he is the founder of AutomotiveInternetSales.com and the co-creator of Dealer Battle Plan. Most notably, he single-handedly pioneered the field of Automotive Video Search Engine Optimization. Sean V. Bradley writes in over 13 national and international magazines and is a contributing writer on numerous automotive blogs and networking sites. If all of this wasn't enough, you can see more of his success story at SeanVBradley.com

Dealer Synergy

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Joel Casser

Business Development Manager - Prestige Volvo

Joel joined Prestige Volvo in 2008 as Internet Manager, opening up the store’s first real internet department. Since then, Prestige Volvo has finished every year as New Jersey’s largest volume Volvo dealership, which is Volvo’s largest and most competitive market in the US, and in the top five in volume in the country every year. His YouTube videos are some of the most viewed among searches for Volvo, and have attracted new car shoppers from 15 states, and used car shoppers from all 48 contiguous states as well as Canada. Joel integrates video into almost every facet of his operation, using personalized video greetings, walkaround demonstrations, and even video chat to achieve response and closing rates well above the average benchmark for Volvo. Joel and his department was recently featured on Automotive News’ “Best Practices” for his use of video for his dealership.

Joel's YouTube videos have attracted new car shoppers from 15 states, and used car shoppers from all 48 contiguous states as well as Canada.

Joel Casser njvolvodealer.com

Joel integrates video into almost every facet of his operation, using personalized video greetings, walkaround demonstrations, and even video chat to achieve response and closing rates well above the average benchmark for Volvo.

Joel and his department was recently featured on Automotive News’ "Best Practices" for his use of video for the dealership.

Joel will be presenting:

Why Aren't You Using Video? How I use video to run the most productive BDC in Volvo Emails and e-brochures don't cut it anymore. Those great templates you took with you from another dealership look just like everyone elses, and just get lost in the shuffle. Video is the new frontier, making up more than half of all searches today, and that percentage keeps growing. Just like Apple did to the smartphone market with the original Iphone, learn why you need to hop on the video bandwagon before your competition does in order to grab more market share.

You will learn:

  • How to create a personalized video response to an internet lead that gets more and better responses than a standard email
  • How to create and properly upload inventory videos that index well with Google
  • How to create personalized walkaround videos that will defeat objections before they come out, and hold gross at the same time
  • How to create powerful video testimonials to help influence online shoppers
Learn More

Samantha Cunningham

VP of Account Services - Potratz Advertising

Samantha will be presenting:

7 Ways to Increase Special Finance Leads Through Mobile Marketing

There are more individuals that have mobile data plans than in-home high speed connections, especially secondary finance customers. I will provide a step by step guide of how to reach this target market which is 52% of the total United States population. I will be sharing never-before-seen tactics that have proven to double lead volume for my clients.

1. Most Dealers receive over 30% of their traffic from mobile. I'll show you how to market to these individuals with specific mobile landing pages.

Samantha Cunningham exclusivelyautomotive.com

2. 52% of the population has credit issues. The old ways of marketing to them is costly and produces a low ROMI. During this workshop you will learn new low-cost and highly effective ways to reach this audience and convert them.

3. People spend an average of three hours per day on social sites. I will show you how to use pin-point precision to target the right customer at the right time, which will double your leads.

Potratz Advertising

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Rachel Haro

Partner & Social Media Strategist -
Mouthful Social Media

Native San Francisco Bay Area resident and award-winning marketer Rachel Haro is no stranger to the automotive industry. With over 15 years of marketing experience, Rachel has spent the last ten of those working with dealerships across the country on strategic, grass roots, and social media advertising. Blending the conventional principles of marketing with down-to-earth networking practices, Rachel teaches her clients how to social network rather than social post.

Rachel's experience building natural language search engines and participation in the 2001 AskJeeves.com patent, contributes to her ability to utilize effective keyword phrases to increase a client's online relevancy. She is particularly adept at making sure the social networks her clients are using are maximized, containing keyword-rich phrases and links. It is in this way that the groundwork is laid for the dealership's online footprint, and that's when the real social networking begins.

Rachel Haro mouthfulsocialmedia.com

Rachel is the creator of Facebook Fan Friday, a growing movement that is a grass-roots effort to support local businesses on Facebook and facilitate online business-to-business networking. Similar to Twitter's Follow Friday, Facebook Fan Friday is at the very root of the idea of social networking.

Learn More

Tammie LeBleu

Internet Director | Sales Manager -
Orr Nissan Bossier City, Louisiana

Tammie is that super-performer every dealership wishes they had. A personal friend and student of Jim Ziegler, the Alpha Dawg.

Tammie takes relationship sales and marketing seriously using Ziegler’s formulas mixed with her own personal dynamics. We are very proud to have her on our stage. In this very Special featured Session Tammie will share her secrets that put her among the highest paid car sales professionals in the country.

Tammie will be presenting:

Everything I Do Online That Made Me the NUMBER TWO Nissan Sales Person in the Nation

Learn More
Tammie LeBleu ORR NISSAN Bossier City

Peter Martin

President - Cactus Sky Communications

Peter "webdoc" Martin is renowned for creating innovative and cutting-edge programs, systems, and tools to facilitate the Auto Dealer's success in today's market. Peter is the Co-Founder of ADT (Automotive Digital Training) a comprehensive web based video on demand training and testing platform for the Auto Industry.

Martin is currently the President of Cactus Sky Communications -- a company that helps businesses acquire, manage and retain customers online. He has leveraged over 27 years of sales and marketing experience to become a business leader, speaker, writer and trainer with a focus in email and online marketing. Cactus Sky is recognized as one of the premier digital marketing companies in the country. Their ability to deliver email through SPAM filters as well as track the recipients' actions (clicks) provides their clients with an unprecedented marketing advantage.

In 2012, Martin introduced another innovation to the auto industry: The Pot of Gold Program that leverages Cactus Sky's ability to integrate advertising channels to maximize ROI. This program utilizes Adaptive Sequence Messaging (ASM), also known as behavioral targeting and has been proven to double Internet closing ratios. The POG Program targets the unsold prospects in dealers CRM and further engages them with targeted messages based upon what they have showed interest in.

Peter Martin Cactus Sky Communications

In late 2012 Martin introduced eReputationBUILDER into the marketplace, an online reputation management program for dealerships and businesses. The program helps prevent negative reviews and proactively generates organic positive reviews using video email marketing.

Martin is a digital marketing expert nationally recognized as the "webdoc," and is the technology correspondent for ABC 7 News where he provides technology advice, website reviews and product news. The webdoc currently has over 20,000 followers on Twitter. The webdoc is also the technology correspondent for the National News Team: a syndicated radio and television network.

Martin is also a regular speaker and trainer for the NADA, the NIADA and Digital Dealer, as well as other business organizations. As a contributing author to Digital Dealer, AutoSuccess and many other publications he provides training and education on a variety of topics. These topics include email marketing, website design, sub-prime marketing, database mining, online reputation, automotive marketing, social media marketing and how to sell to women.

He began sending out Monday Motivational in 2005 and currently has more than 90,000 subscribers who tune in to jump-start their workweek. His first book, "Monday Motivationals," will be released this year.

In 2006, Martin founded AskPatty.com, the number one automotive advice site for women. He created the Certified Female Friendly Training Program, to assist car dealers in selling and providing exceptional customer service to women.

Martin started his automotive career after graduating with a BS Marketing degree in 1987 with the Ricart Ford organization. He was part of the management team that took the dealership to the Number 1 ranking in the nation for Ford. His extensive background in the automotive industry provides him with a keen insight into advertising and marketing.

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Cory Mosley

Founder and Principal -
Mosley Automotive Training

Cory Mosley has built a reputation as a go-to sales strategist, consultant, and trainer by challenging the status quo. His new-school techniques and progressive strategies have help dealers dealer's both large and small build and restructure profitable sales, BDC, and Internet operations.

Cory's company, Mosley Automotive was one of the early boutique training and consulting companies established to focus solely on Internet sales. His past and current clients include many of the Automotive News top 125 dealer groups and several OEM's. Most recently, Cory's work was profiled in F&I and Showroom Magazine. His monthly column "Sales Driver" is read by thousands of dealership personnel nationwide.

Cory Mosley Contact At Once
Learn More

Reuben Muinos

Director of Business Development -
Dealer Socket

Muinos focuses on continuing to grow DealerSocket's OEM relationships and building additional business with large dealer groups.

Prior to joining DealerSocket, Reuben Muinos was with the Galpin Motors organization for a combined 17 years. In addition to being the number one volume Ford dealer in world for 19 consecutive years, Galpin is one of the most honored dealership groups in automotive history.

Reuben has worked in many facets during his tenure at Galpin including E-commerce Director and technology advisor for all of Galpin's franchises which includes Ford, Lincoln, Mercury, Mazda, Jaguar, Volvo, Honda, Aston Martin and Saturn. As e-Commerce Director, Reuben propelled Galpin Ford to the number one e-Commerce store in the nation according to Ford Motor Company.

Reuben Muinos Visit site...

In addition to his experience at Galpin, Reuben has been a featured contributor to many top tier industry magazines, conferences and seminars. He has traveled the country providing advice to dealerships, OEMs and dealer groups on how to best use technology to drive sales.

"Reuben is an incredible asset and DealerSocket is very pleased to have a top notch industry veteran of his caliber on our team," said Matt Redden, DealerSocket Vice President of Sales.

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Andrew Myers

Co-Founder - What's Next Media

Andrew Myers has been in sales his entire life. Three years of door-to-door sales in his youth leading to a tour in the U.S. Army as a Paratrooper in the 82nd Airborne.

Andrew and his brother saw a need and brought online marketing to a new and higher level for auto dealers in the upper Northwest. Their level of quality and professionalism quickly vaulting their company into the national spotlight as innovators in their field.

What's Next Media creates message-based video programs for Auto Dealerships. They are focused on the dynamics of the cumulative combined effects of short saturation messages about your company. The response to this unique combination of brand statements, department statements, testimonials, and product presentations creates a dealership culture and personality the consumers are attracted to. It is phenomenal!

Andrew Myers whatsnext.pro

With all marketing experts in agreement that 85% of all online content in the next three years will be video, Andrew Myers is going to walk the audience through the best practices and techniques of structuring video content that sells and attracts customers to your dealership.

Andrew will be presenting:

How to Build Value, and Sell Cars - Online

This program is fast-paced and content rich with usable information and "live examples" that will greatly improve your dealership's Internet sales and marketing effectiveness on your website, Autotrader.com, social media, or any other medium or technology-based advertising vehicle you're using.

Andrew's presentation will include:

  • 6 rules of how to "get the shot". Andrew will share 6 very simple rules about how to set up a video shoot for maximum effect and results, (for example: Always shoot with your shadow, never away from it)
  • Always set up the background in the camera first, then move the subject (the car) into frame
  • 7 types of messages you can create with video to move and motivate your customers
  • 5 rules for shooting great video on a car lot
  • Andrew's "how-to" session requires very little equipment and training to get fantastic quality testimonials of sales events, charities, or any other content the dealers would like to create
  • Shoot world-class walk-around and dealership image video
Learn More

Don O'Neill

V.P. of Sales & Marketing - Co-founder - DealerLegion

As V.P. of Sales and Marketing and co-founder, Don brings his vast dealership operational experience to each and every Dealer Partner DealerLegion holds under its rooftop. Having held every position in management structure, Don leverages the utilization of technology, data, and sound sales processes to each product DealerLegion develops. As the author of the DMA Catapult platform, Don wrote the software that is utilized as the foundation for every product that is leveraged for DealerLegion’s Dealer Partners.

Being a believer in "it’s the man not the machine" train of thought, Don delivers a hands on approach to client acquisition and management. Each Dealer Partner is his partner, taking the personal responsibility of success under every rooftop as his personal task.

Don will be presenting:

Sell 30 New Cars to Your Competitors Customers This Month!

  • Avoid the Common Pitfalls of Data Mining
  • Mining your PMA, not just your Database
  • What's your Hook?
  • True Cost and ROI of your Mining Campaign
  • In-Brand conquest, the LOW HANGING FRUIT!
Learn More
Don O'Neill dealerlegion.com

Dave Page

Owner & Director - Dealer e-Process

Dave Page is part owner and director of Dealer eProcess, a leading website and internet solutions company in the automotive business. Dave began his career in the automotive industry in 1991.

After graduating with a finance degree from DePaul University in 1996, Dave was offered an opportunity to work as a service consultant with one of the largest auto groups in Illinois, Lynch Auto Group. Motivated by money and serving as a car porter & detailer for 4 years while going to school, taking on a job as a Service Consultant wasn't exactly what Dave had in mind as far as using his degree was concerned, but the transition seemed challenging. Five years later, Dave became the Assistant Service Manager for Lynch Automotive Group. After serving as the Assistant Service Manager for 3 years, it was time for another challenge.

Dave Page dealereprocess.com

Dave took a position as the Service Director at Gillespie Auto Group on the south side of Chicago in a culturally diverse area that would change his life forever. While working at Gillespie Auto Group during the time of the internet boom, Dave was leaned on heavily by Michael Gillespie, owner of Gillespie Auto Group to help change the way business is done, but this time on the sales side of things. Dave said "Mike Gillespie took a gamble on me and moved me from the service department where I built a well oiled machine that rose gross profits from 30k per month to 400k per month in a 5 year period" into the internet sales department.

While serving as the internet director at Gillespie Auto Group, Gillespie Pontiac won dealer of the year 3 times while outselling all Buick, Cadillac, GMC dealers combined, while doing it in one of the most culturally diverse areas in the nation, the south side of Chicago. Dave & Mike's strategy prompted a write up from Automotive News which brought dealers from all over the country to learn about their internet process, which lead to the next challenge in Dave's life.

Dealer e-Process is part owned and directed by Dave Page. Born out of a dealership on the south side of Chicago in 2007, Dealer e-Process has quickly become one of the top website providers in the industry as witnessed by numerous awards in 2012.

Dave will be presenting:

Exploding Website Conversion
An Insiders Road Map to Benchmarking & Converting 50% of Website Visitors to Leads

No Doubt. Make no mistake about it. This presentation is about Dealer e-Process.

Unlike all of the other conferences, Ziegler does not totally discourage presenters from showcasing onstage AS LONG AS they give value and don't hammer their product or services to the audience.

In this presentation Dave is going in depth with real numbers and statistics on what is actually working to bring incredibly strong returns with actual examples of analysis derived from 2500 websites.

Look for a strong PowerPoint presentation with examples of best practices, for total customer involvement in all dealer online mediums including, handheld (iPhone and Droid), Chat, Targeted emails, and Website presentation and high-conversion techniques.

This is all about what works and what doesn't, backed up with advanced analytics and statistics. You'll immediately see some things you're doing that probably aren't worth continuing... and some things you need to become involved with immediately.

This is a session to seriously take a look at your total internet marketing strategy with the highest possible success based on what is working in this right now environment.

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John Palmer

CEO - ProMax Unlimited

I formed DMS, maker of the award-winning ProMax Unlimited software, in 1994. After over a decade of working at car lots booking out deals by hand, I developed the idea for ProMax. Going from a paper desk log and doing calculations for every lender on each car, ProMax was a revelation - performing tasks in a matter of seconds that used to take hours or even days.

For nearly twenty years we have been industry pioneers, providing a total front-end solution for car dealers nationwide. Now, over 2,000 dealers use our award-winning products and services, and our #1 goal is the same as it was then: to help dealers succeed.

John will be presenting:

Become Great at Subprime - It’s Over 40% of your Market!

John Palmer Visit site...

Learn the lenders, inventory, marketing and sales process your store needs to maximize its profit potential with this huge and growing market.

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Ed Parkinson

VP of Sales, Automotive Solutions -
Contact At Once

Ed has been working with automotive dealers for 27 years and has championed many new services that "move the needle" for his customers. Ed helped pioneer the use of call tracking and measurement to increase sales and quantify the return-on-marketing during his 7 years at Who's Calling Inc. Ed began selling and coaching auto dealers on ContactAtOnce! services in Q4 of 2006 and joined the company as VP of Sales in April 2007. He holds a B.B.A in Marketing and Management from Temple University.

Learn More
Ed Parkinson Contact At Once

Bill Parlaman

Digital Marketing Director - Stream Companies

Prior to joining Stream, Mr. Parlaman founded Radical Marketing Solutions, a Philadelphia-based small business Internet marketing and SEO agency that has helped small business owners and entrepreneurs get more traffic, more leads, and more sales from their websites.

Mr. Parlaman launched his first online business in 2006, a membership website dedicated to BBQ aficionados like him. He wanted to create a place for other people to hang out and share cooking tips. Mr. Parlaman quickly learned that there was a lot more to running an online business than simply creating a website. This is when he took the leap into direct response marketing, SEO, website design, social media, and website conversion optimization.

Bill Parlaman streamcompanies.com

Mr. Parlaman is a featured author of the book, "The Ultimate Success Secret," co-authored by Dan Kennedy and Mike Capuzzi. He has also been featured in Craig Graber's marketing manual, "How to Make Maximum Money with Minimum Customers." He currently resides in Chester Springs, PA, with his wife and three children.

Bill will be presenting:

Automotive Inbound Marketing Survival Guide

Automotive Inbound Marketing... it’s what every smart dealer and business will be talking about in 2014. What is it? How do I do it? Why should I do it? How much is it?

Learn 7 ways to Crush your Competition with David Regn and Bill Parlaman

  1. New age of SEO
  2. Content Marketing
  3. Premium content offers
  4. Call to Actions
  5. Conversation Optimization
  6. Marketing Analytics
  7. Lead Nurturing
Learn More



Scott Pechstein

Vice President, Sales - Autobytel Inc.

Scott Pechstein began his career at Autobytel in May 2000 and since that time, has advanced through the ranks of the company, serving in various sales roles until being appointed to lead the Sales Department in 2011.

Today, Scott serves as VP of Sales for Autobytel where he manages in-house and field sales of Autobytel’s broad range of industry leading products, and serves as an automotive industry spokesperson, a company news media spokesperson, and lead trainer of the Autobytel Dealer Insight Series. He also contributes sales insight for the development of the company’s client marketing communications programs.

Scott will be presenting:

10 Ways you Can Convert Leads to Sales

Scott Pechstein autobytel.com

Join Scott Pechstein as he reveals the latest online buying trends and behaviors yet more importantly Scott will discuss how dealers can capitalize on this information and turn more leads into appointments and more appointments into sales.

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Paul Potratz

COO - Potratz Advertising

Headquartered in Schenectady, NY. Potratz is a full service automotive advertising agency that specializes in integrating the power of digital marketing strategies for retail automotive dealers and dealer groups across the United States.

Paul's passion for cars, technology, and art has driven his career. Exposed to the family auto business as a youth, Paul worked his way up from lot attendant to fixed operations, then sales, and, finally, sales management. After completing studies in English and Psychology at University of Memphis, Paul was awarded a contract as a digital and technical communications consultant for Lockheed Energy Systems, where he worked with the marketing and public relations departments for Boeing, Bechtal Jacobs, and the FBI.

Paul Potratz exclusivelyautomotive.com

Next, Paul moved on to South Central Communications, where he developed marketing campaigns for Jasper Engine and Transmissions, AC Delco, NAPA, Sumitomo, and several Ford Dealers and Toyota Groups. Climbing the corporate ladder, Paul accepted a new challenge in senior management with Clear Channel Communications.

There his assignment was to take an under-performing media property and make it profitable. He accomplished this task in just 8 months. Along the way, his love for cars and connections in the automotive industry allowed him to build close relationships with dealer principles and general managers across the country. Before long, they were coming to him for sales and marketing advice, and he was developing unique and memorable marketing campaigns for them.

After helping his friends achieve success, Paul's next career move was to open Potratz in 2003. Paul's love for technology, willingness to embrace new ideas, and unique philosophy about how to communicate with consumers all have driven a constant growth for Potratz and their dealers, even during the economic downturn in 2008. Paul has been interviewed on digital marketing and automotive trends by The New York Times, The Wall Street Journal, NY Post, CBS and several regional newspapers and radio talk shows. Paul also speaks in a variety of venues and writes and blogs daily for several automotive publications and forums, including NADA, Driving Sales, Auto Dealer People, Dealer Elite, Automotive Digital Marketing. In addition, you can see Paul every Tuesday on the Think Tank Tuesday series, which is also on iTunes.

Paul lives with his wife Christy on their horse farm near the Adirondack Mountains in Upstate New York, where he enjoys collecting cars and cameras and taking pictures. Check out his profile on flickr.

Potratz Advertising

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Ken Potter

Vice President of Dealer Development - TrueCar, Inc.

Ken Potter oversees TrueCar's dealer development. Previously, Potter was Vice President and General Manager - Automotive, for Internet Brands, Inc., where he had profit and loss responsibility for CarsDirect.com.

During his 11 years with Internet Brands, he also oversaw inside and outside sales, customer service, accounting and automotive product development. Potter's career in the automotive industry also includes serving as General Manager of two car dealerships, including nearly three years at CarMax.

Ken will be presenting:

TrueCar - A Behind the Scenes look at TrueCar

  • An overview of the extensive changes made to the program
  • How program changes have been beneficial to dealers
  • How program changes have been beneficial to consumers
  • Open Q&A on any topics relating to TrueCar
Learn More

Ken Potter TrueCar, Inc.

David Regn

Co-founder - Stream Companies

Mr. Regn's early roles in the company included account executive, copywriter, production director, media buyer, and CEO (to name a few). Eventually Stream Companies would grow from the two partners and an intern to 50 full time employees. Mr. Regn currently oversees all daily operations, including a production department, media department, graphic design team, web development team, social marketing team, copywriting team, sales force, and management team in Stream's Malvern headquarters, as well as satellite offices in Center City Philadelphia, New Jersey, and New England.

Stream Companies started out with just a few local clients. Today they proudly service over 80 local, national, international, and Fortune 1000 companies is a variety of markets.

David Regn

Visit site...

Stream Companies started out with just a few local clients. Today they proudly service over 80 local, national, international, and Fortune 1000 companies is a variety of markets.

As Stream Companies grew, so did its capabilities. The company started out as a traditional advertising agency. Today it is a top traditional and digital agency, featuring a full production suite, a complete web development team capable of building and managing large scale websites, and a team of experts handling SEO, SEM, & social marketing.

David will be presenting:

Automotive Inbound Marketing Survival Guide

Automotive Inbound Marketing... it’s what every smart dealer and business will be talking about in 2014. What is it? How do I do it? Why should I do it? How much is it?

Learn 7 ways to Crush your Competition with David Regn and Bill Parlaman

  1. New age of SEO
  2. Content Marketing
  3. Premium content offers
  4. Call to Actions
  5. Conversation Optimization
  6. Marketing Analytics
  7. Lead Nurturing
Learn More



Mike Richards

President - Trilogy SmartLeads

Mike Richards is President of Trilogy's Global Automotive Business. Mike launched the industry’s most effective lead management program with SmartLeads, led the effort that enabled OEMs to improve vehicle launches by accurately forecasting option demand with SmartMix, and assisted in the expansion of the BIC vehicle configuration management system with SmartConfig.

Previously Mike was General Marketing Manager of Lincoln Mercury Division and General Sales Manager of Ford's Customer Service Division. Mike has earned numerous automotive achievement awards including Top Marketer by Advertising Age.

Mike holds a BBA from Eastern Michigan University and a Diploma in Executive Management from Duke University, Fuqua School of Business.

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David Regn

Visit site...

Mark Rodriguez

President and founder - Auto Client Care, Inc.

Mark Rodriguez is President and founder of Auto Client Care, Inc., a provider of Sales and Fixed Operations solutions.

Mark will be presenting:

Setting Appointments for the Service Department

Internet Battle Plan Fixed Operations Phone Skills

The most important tool in your service department is the telephone. All it takes is mishandling a service or parts phone opportunity to make your competiton look like a better alternative for earning the business you worked so hard to get when they were a sales opportunity.

In this high energy, no fluff, no filler session Mark Rodriguez will challenge the way you think about the importance of having a strategic plan for handling calls in both service and parts.

Mark Rodriguez

Visit site...

You will have a better understanding of and have a written plan for:

  • Delivering a 5 Star Greeting in Service and Parts
  • Identifying Service and Parts needs
  • Capturing and or confirming critical Contact information including the all important Email address
  • Reconfirming Service needs and Presenting Value when discussing Parts Pricing and Availabilty
  • Ask for Appointments with Options in Service and Offering Installation when delivering Parts Price Quotes
  • Setting Specific Appointments (TIme and Date) in Service and Asking for Parts Pickup in Service

Every Attendee will leave with color visual aids to take back to ensure that their individual action plan sticks!

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Matt Russo

Founder - SocialAutoLeads.com

Contrary to many of the speakers at Internet Battle Plan, Matthew Russo comes to the automotive world via the digital space and brings a fresh perspective on social media to the industry.

Matt is the founder of SocialAutoLeads.com, a digital agency in Columbus, Ohio that delivers leads and sales to dealerships - rather than "Likes" and "followers."

Previously, Matt was the Director of Social Media and Online Marketing for a tech startup that was acquired after growing its membership base from zero to 25,000 nationwide in nine months.

Since then, he has gone on to consult for small, medium, and nationally-recognized brands on their digital presence and use of social media to drive revenue.

Matt is also a co-founder of ChatterJet, an automated social media service that delivers content ideas, articles, conversation starters and leads to small businesses around the country. It was through this experience that SocialAutoLeads.com was born.

Matthew will be presenting:

Selling to Half a Million Car Shoppers on Twitter - will include:

Matt Russo

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  • The biggest mistake dealerships are making online today - and how to easily fix it
  • Why Facebook is a BAD way to attract new customers
  • The top keywords your dealership can use to identify an endless stream of leads in your city
  • Three simple ways to determine if you're wasting your time - and money - on social
  • How to filter the noise and target the most qualified leads on social media
  • Strategies for converting strangers into friends, and friends into customers on Twitter
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Bill Wittenmyer

Partner - ELEAD1ONE

Bill Wittenmyer currently serves as Partner of ELEAD1ONE, a division of Data Software Services, L.L.C. In addition to the daily responsibilities of the sales division, Bill also handles all OEM relationships for the company and key accounts such as Autobytel.

Prior to joining ELEAD1ONE in 2002, Bill spent over 10 years in the automotive retail space holding various positions in retail operations management with organizations such as the Coggin Automotive Group, a Florida based Asbury Automotive platform.

Bill received his B.S. in Business Administration from Ashland University and has done postgraduate work in Business Management at Georgia Southern University.

Bill Wittenmyer is currently active in several prominent automotive forums, speaking at several venues each year, and was a finalist as a representative of ELEAD1ONE for the American Honda Premier Partner Award.

Bill will be presenting:

Bill Wittenmyer

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Increase Profits by Improving Internet and BDC Follow-up Strategies

How effective are YOU communicating with lead opportunities? Today’s automotive consumer has ever-changing shopping habits and requires a high level of consistent and SMART engagement.

Join Bill Wittenmyer as he presents how to build great customer experiences across multiple touch points. From effective communication methods - to intelligent messaging - to strategic BDC follow-up techniques, Wittenmyer will highlight short and long-term profit-building strategies that are proven to increase customer’s LIFETIME value.

Discover key tactics that produce measurable and successful results while driving maximum results in sales, profits and customer retention for the dealers that execute them.

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Jim Ziegler, CSP - The "Alpha Dawg"

President & CEO - Ziegler SuperSystems

James A. Ziegler, CSP, HSG... going on 40 years, Jim Ziegler's been a recognized industry, writer, speaker and super performer... a record setting manager with some of the top automobile dealerships in the country.

Jim's credentials include:

  • Worked with 15,000 dealerships nationwide
  • 100,000 Dealers, Managers and Executives attended his seminars
  • He's worked in 1000 showrooms in 200 cities in 49 states
  • Jim has been the featured keynote speaker 76 State Automobile Dealer Association Conventions
  • Rated in top ten workshop speakers at 11 National NADA Conventions
  • Featured speaker at three Digital Dealer Conventions, including Keynote at DD2 in Las Vegas
  • Widely read National Columnist, Dealer Magazine
Jim Ziegler Ziegler SuperSystems

Jim is a Certified Speaking Professional (CSP) , the most highly sought after ultimate earned designation with The National Speakers Association.

You can contact Jim at 800.726.0510 - 9A.M.-5P.M. - Mon.-Fri.



autobytel.com

Autobytel Inc.

Leads, Marketing, Mobile, Sales

Before any other automotive website existed, Autobytel invented online car buying and has grown to become one of the most influential automotive websites today. Since 1995, Autobytel has received numerous industry accolades for providing high quality leads and a full range of marketing services to its partners. Recently, the company launched Autobytel Mobile, offering dealers a complete mobile strategy, including Send2Phone, TextShield Administrative Dashboard, mobile websites, apps and text message marketing.

Autobytel has helped tens of millions of automotive consumers research vehicles; connected thousands of dealers nationwide with car buyers; and helped every major automaker market its brand online.

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Cactus Sky Communications

Cactus Sky Communications

Cactus Sky is a full-service online advertising and public relations agency whose services increase and expand leads, sales and revenue. The company offers: website design, email marketing, online contests, database management, social media, public relations, online reputation management with eReputationBUILDER, online advertising, search engine marketing and mobile messaging. Cactus Sky has the largest consumer and business opt-in email database in the industry and has recently added a mobile phone database so clients may communicate via text messaging.

The company is a certified Return Path Partner and has a 95% email delivery rate with less than ½ percent unsubscribe rate. This is a testimony to its ability to deliver email through SPAM filters and firewalls. By also tracking the recipients’ actions (clicks), Cactus Sky provides an unprecedented marketing advantage.

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Contact At Once!

Recently named by Inc. Magazine as one of the 500 fastest growing companies in America, Contact At Once! is a SaaS provider that operates industry-specific merchant networks built around its proprietary website chat software that vertical search websites embed in online ads and that merchant advertisers deploy on websites and landing pages. Contact At Once! website chat typically increases by at least 25% the number of online shoppers that initiate contact.

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Dealer e-Process

Dealer e-Process, also known as the "Industry's Best Kept Secret", has one of the strongest core platforms in the automotive industry while possessing the latest engaging tools for their consumers.

As an all in one integrated solution, Dealer e-Process provides dealerships award winning CUSTOM Websites, Custom Mobile Websites, Pro-Active Managed Live Chat 24/7 365, Facebook, Twitter & Google+ Management, Virtual Service Consultant, Live Repair Orders Online, award winning SEO & SEM, Video Integration, Dealership V360 virtual Tours, Inventory Management including Craigslist & ebay Posting and Rapid Response off hours leads answering service.

Dealer e-Process works hard to bring dealers the best technology and great service. Having real world dealership experience of a 100 plus years combined, they have solid existing relationships with dealers and make sure they get quick support and custom websites that fits dealer's needs.

Dealer e Process is proud to be the recipient of the most glorified awards in the automotive industry in 2012, which includes the Highest Rated Website provider from DrivingSales.com. Dealerships looking to adapt to changes in their marketplace and incorporate better solutions should take a hard look at the solutions being provided by Dealer e Process, a leading website provider in the United States & Canada.

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DealerLegion

DealerLegion is a cutting edge technology firm specialized in providing sales and marketing solutions for Franchise Dealers, and Used Vehicle Dealers nationwide. We leverage our unique proprietary systems to deliver sales and service solutions with measurable results delivered with each and every campaign.

Powered by the DMA Catapult system, DealerLegion offers several platforms that provides dealers a tool for engagement driving both sales and profitability. Our products, all under the Showroom Tandem™ supply our Dealer Partners with a guarantee of performance, we earn with our partners and celebrate our success with them, not in spite of them. See what it's like to have the Legion behind you.

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DealerSocket

DealerSocket is an industry leading automotive CRM - Customer Relationship Management and dealership training provider, serving auto dealers throughout the US and Canada. Founded in 2001 by Jonathan Ord and Brad Perry, DealerSocket is based in San Clemente, California and employs 220 people, serves over 2,000 dealership customers and supports over 75,000 active users.

Our vision is to become the best in Customer Relationship Management (CRM) for the Automotive Industry through superior technology, continuous customer support and flawless business execution.

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Dealer Synergy

Founded in 2004, Dealer Synergy builds the most profitable Internet Sales and Business Development departments in the United States and is the only company in the automotive industry that is Franklin Covey certified.

Time after time, Dealer Synergy continues to build world class internet sales departments that are often featured on the covers of national publications.

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ELEAD 1ONE

Founded in 1985 and with over 1,000 direct employees, ELEAD1ONE is a private, family-owned company that has defined itself as the trusted source for more industry leaders, original equipment manufactures (OEMs), top dealers and dealer groups.

Our web-based, single login platform strategically manages customer database, marketing, sales process and customer retention. Through the continuous investment in people, processes, technology and client service, ELEAD1ONE continues to raise the bar for excellence in the automotive industry. Our mission is to provide the best solution to sell more cars and maximize customer lifetime profitability.

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Mouthful Social Media

Mouthful Social Media

Mouthful is your all-in-one solution for social media, custom QR codes, web design, SEO/SEM, PPC and reputation management.

Mouthful Social Media was started because we saw a need for something better in social media... something simpler. In our early days, we adopted the phrase "Say it... don't spray it" because it best explained what we did and how we did it. The tongue-in-cheek phrase stayed because no matter how quickly social media grew, one thing remained the same: a successful digital footprint isn't just online presence; it's a clear and consistent voice. Embracing both traditional and new media marketing strategies, Mouthful provides our clients with a one-stop shop for everything digital... without compromising integrity or quality. Our job is to simplify, clarify and intensify social media, and we're great at what we do.

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Now Marketplace

Now Marketplace, Inc., is a one-stop shop for dealers and local businesses wanting to maximize the Internet as advertising. The company shares a core belief that a web site should be the best advertising for any business, and the services provided are centered around facilitating this with all web sites, specializing in automotive. Offerings include web site design and re-design, profit center updates and compliance submission with professional, themed and interactive graphics and coupons, landing page development for specific ad campaigns and competitive comparisons, microsite creation and banner creative. The company also provides consulting to dealers on digital marketing and best practices in BDC and Internet process management through their unique 90 Day From Now program. The company is also a part of the University of Central Florida Business/Technology Incubator, which is partnered with multiple cities in Central Florida and is one of the premier business incubators in the country.

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Nusani

Nusani, a privately owned Corporation based out of Las Vegas, Nevada and Carlisle, Pennsylvania was founded by Terry Barnes, CEO and President in January of 2009. Terry and the Nusani management team formed a vision, built constituency and transformed the business model. In short, made a difference and became leaders and innovators of the digital marketing world.

Nusani currently operates in the United States with current plans of expansion into Mexico, Canada and Europe by the year end of 2013. Our Network of businesses consist of Nusani, Nusani Media™ and Nusani Technology™ all with their primary missions to be the leaders and front runners of digital on-line marketing industry. Nusani's feature products enable local business (clients) and consumers to connect resulting in a high return on investment. Nusani developed and owns patent pending and proprietary technologies to give its clients a competitive edge in their market places. Our products and services engage more than 1,000 channel partner and affiliate sites and Nusani powers, manages and owns more than 5000 local websites with expectations of growth to 100,000 local websites by the year 2014.

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Potratz Advertising

Potratz Advertising, headquartered in Schenectady, NY, is a full service automotive advertising agency that specializes in integrating the power of digital marketing strategies for retail automotive dealers and dealer groups across the United States.

Our digital expertise extends from being Google Qualified to being part of the Yahoo Ambassador program and the Microsoft Ad Network. Paul speaks at NADA and NCM 20 Groups and is also a trainer for the Driving Sales and NADA Digital Marketing Series. We produce Think Tank Tuesday with weekly digital automotive marketing tips, exclusively available on Driving Sales and iTunes and sent to a subscriber list of over 39,000 automotive professionals across the country. We also write daily for automotive blog sites, such as Driving Sales, Automotive Digital Marketing, Kain Automotive, Auto Dealer People, and Dealer Elite. Also, we have been quoted in the NY Times, NY Post, Wall Street Journal, CBS, and several local and regional newspapers and radio talk shows.

We work with dealers who embrace the ever-changing digital landscape and find that a successful partnership is more than a marketing campaign. We're only one part of a successful formula. The other weighing component is, of course, the dealer, whose biggest asset is the staff... their team.

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ProMax Unlimited

With ProMax Unlimited you’ll be able to streamline your sales process, improve your productivity and increase profits more easily than ever before. It’s easy to use, yet powerful enough to handle your entire sales process, and guarantee accuracy every step of the way.

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Stream Companies

Stream Companies located just outside Philadelphia, Pennsylvania is an award winning advertising agency specializing in results-driven advertising & business strategies that will drive sales & brand awareness in the ever-changing marketplace.

Stream can bring you the best of the advertising agency world; large scale capabilities and the flexibility of a boutique shop. We're accessible, accountable, and always ahead of the flow.

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Trilogy SmartLeads

SmartLeads is an innovative third party lead program that places the dealer’s interest above all others and is the only program that levels the playing field for retailers. Third party lead volume has exploded over the last decade without a commensurate increase in sales causing close rates to plummet – frequently because OEM’s are forcing dealers to purchase low quality leads. SmartLeads is the only program that uses a patented scoring model to filter out leads from shoppers without true purchase intent and to ensure only qualified leads from genuine in market shoppers are transmitted to the dealership.

A New Approach

  • Third Party Lead Background and Potential
  • The impact of lower close rates on the retail network
  • How dealers are being forced to purchase invalid leads, often without knowing it
  • What retailers should demand from their OEM’s and Suppliers:

    A better way... SmartLeads

    • Buyer Intention Engine
    • Complete Transparency
    • Valuable Easy to Read Metric Reports that are Actionable
    • User friendly administrative tools
    • No risk guarantee without small print
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TrueCar

TrueCar’s national network includes over 7,000 automobile dealers across the United States, the company, headquartered in Santa Monica, California, has helped its dealer-partners sell over 600,000 vehicles to date and shoppers used TrueCar’s no-haggle pricing service in 2011 to buy 235,640 new and used vehicles. It had a hand in 2 percent of sales in the nearly 13-million-car auto market in the U.S. in 2011 and the company claims it has saved people $1 billion so far, with the average consumer saving $4,154 off the car’s suggested retail price, (MSRP).

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Hotel Information

Atlanta Marriott Buckhead Hotel & Conference Center
129 3405 Lenox Rd NE
Atlanta, GA 30326


Online Reservations...

Phone Reservations:
404.261.9250

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Overflow Booking:

Hyatt Place Buckhead
3242 Peachtree Road NE
Atlanta, GA 30305


Online Reservations...

Download .PDF with details...

Phone Reservations:
888.492.8847
*Use Group/Corporate booking code: G-INBP

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BP15

If you have questions or need more information, simply submit the information below or call the office 8AM-5PM, Monday-Friday, EST.

Contact Information:

Ziegler SuperSystems, Inc.

602 Grassmeade Way
Snellville, GA 30078

Local: 770.921.4440
Toll Free: 800.726.0510

Internet Battle Plan comes roaring back!

Amazing... Jim Ziegler's done it again... bringing this wildly successful seminar for Automobile dealerships. You need to find out what hundreds of dealerships are saying about what they got out of this powerful event.

SPEAKERS with great content. Jim's vision is a reality. We wanted to produce a two-day event that would add a lot of value to our dealers and their management. Not the same old people that speak at all of the events; Jim has selected a handful of highly successful presenters, some still working in the business to give your internet sales a turbo-charged increase the day you return to the dealership. Real nuts-and-bolts, how-to-do-it; we're showing in depth with detail exactly how to implement these techniques and processes in your dealership.
See what others have said about it.

Is your dealership realizing your "Internet Sales and Marketing Potential?"

Is your dealership underperforming in technology sales and Internet marketing? OR, are you already one of the top-performing Internet Dealerships looking for still a higher level of sales and results? Regardless of where you are, this is the event that will deliver immediate results beyond your expectations. Register here...

Battle Plan Graduates have given us raving testimonials about profit increases and market share increases through technology-enabled sales and marketing tips they picked up from the powerful team of experts Ziegler assembled here. There are virtually hundreds of video testimonials from Internet Battle Plan attendees, dealership managers, dealer principals and industry executives on Jim's YouTube Channel.

It's NOT the same old gang that speaks at all of the other events. All of our presenters are A-Team Players with documented track records. Each one brings a unique Dealership Internet skill set to the event. Jim makes sure that the speakers complement each other with specific topics that encompass every piece to the dealership Internet Puzzle.

No Infomercials from the stage. Ziegler's vision is that the presenters must deliver value to the audience with techniques and processes you can replicate immediately when you return to the dealership, whether you buy anyone's services or not. No sales pitches from the stage like what you experience with some of the bigger conferences.

As always, Dealer Principals attend FREE whether they bring paid attendees with them or not.

Register here...


Our Mission:

In today's fiercely competitive retail environment, every dealership must be operating at maximum efficiency. Every profit center must be synergistically integrated with every other department in the dealership while, at the same time, producing their maximum profitability.
Your only choices - Grow or Die.

Jim Ziegler and speakers will demonstrate numerous techniques, word tracts, strategies and real life examples of dealerships that are dominating their competitors with technology-enabled marketing and Internet techniques and programs. This is hands-on 'real-world' stuff, not theory. We're doing it in the real-world, in real dealerships, with real customers.

You and your managers will leave with a step-by-step "Battle Plan" that will dramatically increase your sales and profits... immediately.

Your Troops Will Learn:

  • How to Maximize Existing Profit Centers and Create New Ones
  • How to Ensure that your Dealership doesn't Waste a Single Opportunity to do Business
  • How to set up and manage a high-volume high-profit BDC
  • Methods, Programs, Marketing and Advertising Secrets to Drive Floor Traffic and Phone Traffic
  • Managing e-leads and conversion of contacts into sales
  • Video Search Engine Maximization
  • How to turn your dealership into an Internet Sales Powerhouse
  • Facebook, Twitter, YouTube and LinkedIn… the guys will show you how to create dealership Social Community marketing programs that yield incredible returns
  • Growing Sales Volume... Integrating Prospective and Lead Generation Programs into Day-to-Day Activities
  • Organization and Productivity
  • Stealth marketing techniques to capture sales from your competitors
  • Micro-sites Pseudo-sites and search engine maximization
  • Tips, Tools and Techniques that Produce Immediate Results
  • Customer Relationship Management and CSI Engineering Projects that Lead to High Average Profitability and Top-Rated CSI Scores... building Value at ALL Levels for Customer Retention and Referrals!

Your Troops Will Learn:

  • How to Maximize Existing Profit Centers and Create New Ones
  • How to Ensure that your Dealership doesn't Waste a Single Opportunity to do Business
  • How to set up and manage a high-volume high-profit BDC
  • Methods, Programs, Marketing and Advertising Secrets to Drive Floor Traffic and Phone Traffic
  • Managing e-leads and conversion of contacts into sales
  • Video Search Engine Maximization
  • How to turn your dealership into an Internet Sales Powerhouse
  • Facebook, Twitter, YouTube and LinkedIn… the guys will show you how to create dealership Social Community marketing programs that yield incredible returns
  • Growing Sales Volume... Integrating Prospective and Lead Generation Programs into Day-to-Day Activities
  • Organization and Productivity
  • Stealth marketing techniques to capture sales from your competitors
  • Micro-sites Pseudo-sites and search engine maximization
  • Tips, Tools and Techniques that Produce Immediate Results
  • Customer Relationship Management and CSI Engineering Projects that Lead to High Average Profitability and Top-Rated CSI Scores... building Value at ALL Levels for Customer Retention and Referrals!